Haraku Ramen Halal, the popular Indonesian noodle brand under the Ismaya Group, is
setting a new standard in both gaming and dining with the launch of its limited edition
product: The One Noodle. As a solution to the growing demand for unique, immersive
gaming experiences, this game-changing creation is designed for gamers who don’t want to
be interrupted by the simple act of eating.

Tapping into Indonesia’s massive gaming culture, The One Noodle is a single, unbreakable
3,5-meter-long noodle. With a thicker texture designed for better flavor absorption, this
noodle ensures that gamers can enjoy a satisfying meal while they’re fully immersed in their
game. It’s the ultimate fusion of gaming and eating – no distractions, no interruptions, just pure gameplay.

“When the agency brought us this idea, I remember thinking—this is crazy, but also genius!
Gamers don’t want to pause their game just to eat. It’s fun, it’s different, and it solves a real
problem in a way that only Haraku can.” said Dewa Ari, Marketing Manager of Ismaya
Group.

The idea was conceptualised by BLKJ Havas and brought to life with the support of
Moonfolks in Indonesia. BLKJ Havas’ creative direction combined with Moonfolks’ digital and
content strategy ensured that The One Noodle would resonate across gaming communities.
“We also thought it was crazy, and that’s exactly why we went for it. The craziest ideas are
often the best. This idea encapsulates Ismaya’s mission to offer seamless experiences for
everyone—in this case, gamers. We’re thrilled to give our fans something that’s never been
seen before.” Said Guilherme Machado, Executive Creative Director at BLKJ Havas and
Anish Daryani, CEO of Moonfolks Indonesia.

The One Noodle was available as a limited-edition product and sold out within days.

The official launch took place at a high-energy event featuring top gaming influencers and
media representatives. The event showcased the innovative product, invited attendees to
experience the noodle in action, and celebrated Indonesia’s vibrant gaming culture.