Betsy McLarney—Top Women in OOH Spotlight 2025
Betsy McLarney, CEO of EMC Outdoor, is a strong voice in Out-of-Home, championing unified measurement, experiential OOH, and growth opportunities for women in the industry. The post Betsy McLarney—Top Women in OOH Spotlight 2025 first appeared on OOH TODAY.
Smartify Media Named 2025 Startup of the Year by The Advertising Club of New York
in recognition of its national leadership in the emerging programmatic digital-out-home sector. The esteemed award, established in 1959, celebrates trailblazers and changemakers The post Smartify Media Named 2025 Startup of the Year by The Advertising Club of New York first appeared on OOH TODAY.
[Test] April 17th
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque rhoncus dolor nec ex accumsan, suscipit pretium mauris viverra. Nulla facilisi. Integer ac quam ut ipsum malesuada placerat id et tellus. […]
Streaming Ratings, Week of March 17: Netflix’s Adolescence Jumps to No. 1
Netflix took the top spots in the chart, with original drama series The Residence at No. 2.
Netflix Ditches Reporting on Subscribers
Netflix also rolled out its in-house adtech platform for the US.
The Ad Council Appoints 17 New Members to Its Board of Directors
Carla Hassan, chief marketing officer at JPMorgan Chase, has been elevated to vice chair of the nonprofit’s board.
Tariffs Impact Hyundai and Nissan’s Ad Plans, But It’s Business As Usual for Kia
On March 26, President Donald Trump announced a 25% tariff on imported automobiles and specific automobile parts. Now, with a potential reprieve in sight, brands including Hyundai and Nissan have […]
Proof of Performance in Billboard Ads
Understand the importance of Proof of Performance in billboard advertising for verifying ad placements, performance metrics, and ensuring accountability. The post Proof of Performance in Billboard Ads appeared first on Blip Billboards.
How Screen Size Impacts Billboard Visibility
Explore how screen size influences billboard visibility, readability, and audience engagement to optimize your advertising strategy. The post How Screen Size Impacts Billboard Visibility appeared first on Blip Billboards.
Case Studies: Social Media on Digital Billboards
Integrating social media with digital billboards enhances visibility and engagement, bridging online and offline marketing effectively. The post Case Studies: Social Media on Digital Billboards appeared first on Blip Billboards.
