Anomaly heads for the winning post with SkyBet
Anomaly has won the SkyBet account just in time for the Cheltenham national hunt racing festival where SkyBet is launching what it calls its always-on racing platform. And the hero of the campaign is not a free bet or combination thereof but horses – in this case as a G.O.A.T (greatest of all time.) Able … The post Anomaly heads for the winning post with SkyBet first appeared on More About Advertising.
People problems in agencies are the result of a fault in the machine
Who’d want to be a chief people officer in one of today’s ad holding companies? Lindsay Pattison (left) is leaving the role at WPP after 16 years at the holding company, most notably as the boss of media agency Maxus which was merged with MEC to make Wavemaker. While ‘chief people officer’ is clearly an … The post People problems in agencies are the result of a fault in the machine first appeared on More About Advertising.
Why Intuit is marketing TurboTax and Credit Karma together for the first time
Under new chief marketing officer, Intuit debuts ad promoting TurboTax services in the Credit Karma app.
The top 5 creative campaigns to know about right now
Universal truths led to bigger ideas in several campaigns this week, while a chilling warning took the top spot.
How brands are using custom AI to improve programmatic ad buying
Lenovo, Sargento and more advertisers customize algorithms through a growing roster of ad tech startups such as Chalice AI.
How TV’s new ad leaders are strategizing for an upfront season that will define the industry
Leading execs have ascended at a time when their businesses are significantly shifting.
Super Bowl Ads Final— TV 40 – OOH 22
24 with just over two years of experience...While the TV spots were a huge success, the OOH creative running that same weekend felt like a The post Super Bowl Ads Final— TV 40 – OOH 22 first appeared on OOH TODAY.
Intersection, Wildstone, and Oh, ADSQUIRE… 3 Missing the Mark(s)
Missed this week’s biggest OOH stories? We’ve got you covered. From ADSQUIRE’s record-breaking (and questionable) legal billboard to Wildstone’s $155M deal in London, plus major moves from OAAA and Intersection. A weekly recap of the top OOH stories you may have missed and colorful commentary from BB. The post Intersection, Wildstone, and Oh, ADSQUIRE… 3 Missing the Mark(s) first appeared on OOH TODAY.
Wrapify Extends Vehicle Wrap Platform Offerings To Support New Partnership With Leading Rideshare Provider
rideshare companies can utilize Wrapify's platform to deliver quantifiable and performance-driven campaigns for brands The post Wrapify Extends Vehicle Wrap Platform Offerings To Support New Partnership With Leading Rideshare Provider first appeared on OOH TODAY.
Signs of the times: the stories behind Australia’s biggest and best-loved billboards
The Coca-Cola sign at Kings Cross has hit its 50th anniversary – but other big ads around Australia have even older tales to tell Get our weekend culture and lifestyle email One of Sydney’s most renowned signs – and the largest billboard in the country – has received a makeover to mark its 50th anniversary. At 41 metres wide and 13 metres high, the Coca-Cola sign at Kings Cross presides over one of Sydney’s busiest thoroughfares, William Street, and has widely been regarded as the gateway to the inner city enclave since it was the epicentre of Sydney’s bohemia in[...]
