How WBD Scored Ad Wins Amid NBA All-Star Ratings Struggles
The new NBA All-Star format drew mixed reviews from both viewers and players, but sponsors still bought into Warner Bros. Discovery's vision for the weekend. According to Jon Diament, Warner Bros. Discovery's evp of advertising sales, the company sold out the entire weekend's ad inventory for NBA All-Star 2025 on TNT, truTV, TBS, Bleacher Report,...
There’s a Creative Revolution at the Heart of #HillmanTok
The broligarchy is running the Greatest Hits of oppression, remixing the Separate But Equal playbook--this time with an even wider gap between the rich and the rest. Project 2025's dystopian fever dream will do everything in its power to gut public education and financially hog-tie students with predatory loans, keeping them drowned in debt, locked...
Beyoncé returns for Levi’s in ad tribute campaign (BBH as well as jeans)
Levi’s is “re-imagining” some of its epic commercials with newly-minted cowgirl Beyoncé. We’ve already had a new version of BBH’s famous ‘Launderette’ with Nick Kamen and here’s the not-so-well-known ‘Pool Hall’ (again BBH) from 1991. Updated by TBWAChiat Day. Only 15 seconds seems to bit mean although that’s probably social for you. Probably had an … The post Beyoncé returns for Levi’s in ad tribute campaign (BBH as well as jeans) first appeared on More About Advertising.
Do the best you can with what you’ve got: RAF and Skoda
Sometimes advertising is about putting the best face on things which are, shall we say, tricky. House337 is back in the lists for the RAF, timely when most of the political talk is of the need to increase defence expenditure dramatically to cope with (a) Vladimir Putin’s hordes (although doubt they’d make it this far … The post Do the best you can with what you’ve got: RAF and Skoda first appeared on More About Advertising.
Introducing Leading Women Dominican Republic’s first class of honorees
Get to know the 14 standout marketing and advertising execs who will be honored in this year’s Leading Women Dominican Republic program.
Farewell to OAAA’s Marci Werlinich
take a moment to reflect on the recent leadership transition within our organization. This month, OAAA Veteran and Executive Vice President The post Farewell to OAAA’s Marci Werlinich first appeared on OOH TODAY.
OOH Best Creative Last Week Today
Aero to Sumo, Cars, Casinos, Dave's Chicken & Dashing Divas —here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
DPAA Webinar —Driving New OOH Revenue with Context and Location —Guest speaker Tap Tap Digital
how both media buyers and sellers can benefit from leaning into readily available data sets to grow OOH revenues The post DPAA Webinar —Driving New OOH Revenue with Context and Location —Guest speaker Tap Tap Digital first appeared on OOH TODAY.
Tokyo Conference —Tom Goddard Calls for Greater Collaboration
...he pointed out that the OOH Industry has not recovered in volume terms to its pre-pandemic level of 2020 and has, in fact, declined by 1.7% share The post Tokyo Conference —Tom Goddard Calls for Greater Collaboration first appeared on OOH TODAY.
Heather Waisanen / Coastal Maverick Joins DPAA
a woman-owned consulting firm that makes OOH advertising effortless for brands ...that takes the complexity out of OOH advertising The post Heather Waisanen / Coastal Maverick Joins DPAA first appeared on OOH TODAY.
