Hotels.com Debuts Bellboy, a Charming Mascot to Reach a New Generation of Travelers
Expedia's Hotels.com is shifting its marketing strategy by introducing the world’s first “spokesbell."
Meta Is Racing for Retail Media Budgets
The tech giant is slowly sharing more data and rolling out new products geared at retailers, eight retail media sources told ADWEEK.
Dear Agencies: Create Queer Campaigns Before You Even Consider Pride Parties
Do what you do best—elevate important community brands.
Innocean USA Rallies Agencies to Push for Diverse AI Training Data
Innocean USA, along with 22 creativee agencies, launches Breaking Bias, a $15K-backed initiative to tackle AI bias.
Visible Outdoor NC Assets to Lamar
Kalil & Co., Inc. announced the divestiture of North Carolina assets from Visible Outdoor. The assets consist of 21 static faces and 2 digital panels The post Visible Outdoor NC Assets to Lamar first appeared on OOH TODAY.
Maritza Norton—Top Women in OOH Spotlight 2025
Maritza Norton believes that relationships, people, and having honesty and integrity are key to a successful OOH career. The post Maritza Norton—Top Women in OOH Spotlight 2025 first appeared on OOH TODAY.
Consumer Decision | Shopping and Entertainment Districts
How Outdoor Ads Shape Consumer Decisions in Shopping and Entertainment Districts Billboards play a crucial role in influencing where people shop, dine, and spend their free time—especially in high-traffic shopping centers, sports arenas, and nightlife districts. Whether it’s a luxury retailer attracting high-end shoppers, a restaurant enticing theatergoers, or a concert venue building excitement, outdoor […]
Billboard Advertising in Expanding Cities
Where Urban Growth Meets Advertising: The Role of Billboards in Expanding Cities As cities expand, populations shift, and infrastructure develops, the landscape of outdoor advertising evolves alongside them. New highways, emerging neighborhoods, and revitalized districts create fresh opportunities for billboard advertising, while urban growth reshapes the way advertisers approach placement, messaging, and audience targeting. In […]
Ambient DOOH Campaigns: Redefining Urban Advertising Landscapes
In today’s fast-paced urban environments, capturing consumer attention requires more than just traditional advertising methods....
Creative Disruption in Outdoor Advertising: The Piccadilly Lights OOH Campaign
The Piccadilly Lights OOH campaign serves as a benchmark in how outdoor advertising can evolve...
