Agency account management—how to be seen as more than just a suit
5 ways to supercharge an inspiring, fulfilling and influential role.
The Mill’s US Leaders Reveal New Venture, Arc Creative, After Technicolor’s Shock Closure
After Technicolor Group began shuttering its storied production and visual effects (VFX) studios MPC and The Mill, sending shockwaves through the advertising and creative industries, The Mill's U.S. leaders announced a new venture in partnership with Dream Machine FX. The creative leadership from The Mill U.S. has formed Arc Creative, a business under the Dream...
The Daily Mail Chases 1 Million Paying Subscribers With Its First US Paywall
The Daily Mail introduced its first paywall for its U.S. edition on Tuesday, marking a shift in its digital strategy as the general interest publisher seeks to diversify its revenue streams beyond advertising. DailyMail+ is part of a broader plan from the privately owned title to attract 1 million paying subscribers by 2029, according to...
The Power of Collective Action: Why Change Always Starts With Us
“The world doesn’t change because those in power decide it should. It changes because people with nothing but their voices and their courage decide that enough is enough.” Let’s be honest. Most of us, at some point, have felt powerless. The system feels too big. The problems feel endless. And when you’re standing alone—when the […]
How WBD Scored Ad Wins Amid NBA All-Star Ratings Struggles
The new NBA All-Star format drew mixed reviews from both viewers and players, but sponsors still bought into Warner Bros. Discovery's vision for the weekend. According to Jon Diament, Warner Bros. Discovery's evp of advertising sales, the company sold out the entire weekend's ad inventory for NBA All-Star 2025 on TNT, truTV, TBS, Bleacher Report,...
