More fashion retailers are offering food and beverages
Louis Vuitton, Muji and Arc’teryx are among the retailers getting into the food and coffee business in New York City.
Ann Bair to Succeed Ramon Jones as CMO of Nationwide
Nationwide has promoted Ann Bair to chief marketing officer (CMO) as longtime CMO Ramon Jones retires at the end of March after 25 years at the company. This is not Bair's first C-suite role at the insurance giant. The 20 year Nationwide vet most recently served as svp of financial services marketing. Before that, she...
Under Pressure From Lawmakers, DoubleVerify Will Offer URL-Level Reporting
Ad verification firm DoubleVerify is rolling out URL-level reporting for ad placements, a move that follows growing industry pressure for transparency after a damning report alleged that major brands' ads appeared alongside child sexual abuse material (CSAM). "Starting today," the company wrote in an email to clients and partners on Tuesday, "DV advertisers using Brand...
MLB and ESPN Split Reveals What’s On Deck Amid TV’s Streaming Shift
The shift (to streaming) is on. Last week, ESPN and Major League Baseball confirmed that they are set to part ways, ending a relationship that began back in 1990. Their current deal--which was set to pay the league $550 million per year for the likes of Sunday night MLB games, the Home Run Derby, and...
Week in Charts: Advertisers Come Under Political Pressure From X, Immediate Media Embraces AI, and IAB Europe Finds Progress on Carbon Measurement GalleryWeek in Charts: Advertisers Come Under Political Pressure From X, Immediate Media Embraces AI, and IAB Europe Finds Progress on Carbon Measurement
Week in Charts: Advertisers Come Under Political Pressure From X, Immediate Media Embraces AI, and IAB Europe Finds Progress on Carbon Measurement
In this week's Week in Charts: Advertisers come under political pressure from Elon Musk's X, Immediate Media embraces AI, and IAB Europe finds progress on carbon measurement. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts Read More
Schibsted Media Acquires TV4 and MTV Finland
Siv Juvik Tveitnes, CEO of Schibsted Media, and Patrik Hofbauer, CEO of Telia Company. Photo: Christofer Karlsson Nordic media business Schibsted Media this morning announced it has agreed to acquire Swedish telco Telia's TV and media business TVM, which owns TV4 in Sweden and MTV in Finland. The deal values TVM at SEK Read More
10 creative campaigns to know about today
Among the notable campaigns for Feb. 25: Kristen Schaal joining DirecTV’s pigeons campaign and McDonald’s 50th birthday celebrations for the Egg McMuffin.
Unilever ousts CEO, elevates CFO in push for faster growth
Chairman Ian Meakins said the decision for Hein Schumacher to leave was mutual
McDonald’s Wants to Create a New Generation of Breakfast Fans Amid Brand Overhaul
It's been 50 years since McDonald's rolled out its iconic Egg McMuffin nationwide. To mark the breakfast sandwich's anniversary, the fast-food giant has debuted a national campaign alongside special and new offerings. Wieden+Kennedy New York is behind the campaign to reach new generations with a passion for breakfast. The first spot depicts a man "running...
Joy Reid Signs off From MSNBC: ‘The First Rule Is to Fight Back’
Joy Reid appeared on MSNBC one last time on Monday night to anchor the final broadcast of The Reidout. Earlier in the day, the network confirmed that Reid and her 7 p.m. ET newscast would no longer be part of MSNBC's schedule in a programming overhaul that affected weekday and weekend programming. Wearing a jacket...
