The Ultimate Strategy on How to Build a Strong Social Media Brand
A digital marketing strategy can have endless possibilities. In today’s digital age, it’s all about trial and error. However, there are a few areas where we can help you get... The post The Ultimate Strategy on How to Build a Strong Social Media Brand appeared first on PGN Agency.
Everyone loves a freebie – Goodacres wins Campaign of the Month.
Goodacres Lettings' captivating incentive, sleek colour scheme, social media integration and overall clean design bagged them the Campaign of the Month title. The post Everyone loves a freebie – Goodacres wins Campaign of the Month. first appeared on Billboard Media.
MSNBC Layoffs May Follow Programming Overhaul
One day after announcing a programming overhaul that saw Joy Reid exiting the network, MSNBC is said to to be instituting widespread layoffs. In a joint statement posted to social media, the WGA East and MSNBC Union claim that the network intends to cut 99 union employees across nine different shows. "This devastating news comes...
Claydra Rhodes to Co-Anchor Evening News a KBMT in Texas
Claydra Rhodes will co-anchor the KBMT 6 and 10 p.m. evening news alongside Jordan Williams starting Tuesday, February 25. The Southeast Texas native started her career at the Beaumont, Texas ABC and NBC station in June 2022 through the Tegna Producer in Residence program. "Claydra embodies the future of broadcast journalism in Southeast Texas," said...
Friday, Feb. 21 Evening Cable News Ratings: Kaitlan Collins Is 1st in the Demo for CNN
CNN finished the week in second place in the Adults 25-54 demo, ahead of MSNBC and behind Fox News. The Source with Kaitlan Collins was the network's top show within the demo, while The Five and The Rachel Maddow Show placed first for Fox and MSNBC, respectively. Meanwhile, what unexpectedly became Joy Reid's penultimate MSNBC...
Digital Evolution and Omnichannel Success With Monster Energy
In this episode of the Brave Commerce podcast, Ben Galvin, senior director of omnichannel retail sales and ecommerce at Monster Energy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the critical role of category management in today's omnichannel landscape. From the physical shelf to the digital shelf, Ben explains how the fundamentals of CPG...
After Less than Two Years as CEO, Unilever’s Hein Schumacher Receives His Walking Papers
In a development that's startled analysts and serves as a reminder that shorter tenures apply to CEOs and CMOs alike, consumer products giant Unilever announced that its chief executive will step down after a tenure of 1 year and 10 months. Hein Schumacher will leave the CEO's office on May 31st, to be replaced by...
Karoline Leavitt Sidelines the White House Correspondents’ Association
White House press secretary Karoline Leavitt took a moment out of Tuesday's briefing to unveil a seismic change in press access for journalists covering President Donald Trump's administration. Going forward, Leavitt said that White House press team would oversee the press pool instead of the White House Correspondents' Association. "Legacy outlets who have participated in...
Week of Feb. 17 Evening News Ratings: The CBS Evening News Shows Signs of Life
After three weeks of trending downwards, the CBS Evening News moved the ratings needle upwards during the week of Feb. 17. The reimagined newscast recorded gains in total viewers and the Adults 25-54 demo for the first time since its revamp. To make things even sweeter, it was the only evening news broadcast to record...
Week of Feb. 17 Morning News Ratings: GMA Repeats at No. 1 for 2nd Week in a Row
ABC News' Good Morning America remained the most-watched morning news broadcast for the second week in a row for the week of Feb. 17. It was a narrow win for GMA as only 13,000 total viewers separated it from NBC News' Today. All indications point to a competitive battle for first place between the two...
