IKEA continues to use interesting agencies around the world despite a global campaign for newly-appointed McCann last year. Mother remains on the case in the UK and Madrid-based agency This is Libre is launching a new Middle East campaign aimed at families highlighting children’s “creativity’ (depends on your point of view) instanced in playing at … The post IKEA unleashes This is Libre on new Middle East campaign first appeared on More About Advertising.

Unilever is going social with its Wall’s ice cream brand, choosing Omnicom’s 180 Amsterdam to handle a social-first campaign from 2026 onwards. Unilever is undergoing a number of pretty dramatic changes, dispensing with the services of 18-month CEO Hein Schumacher in a surprise move this week following hard on the decision to list its £8bn … The post Unilever awards social-first Wall’s to 180 Amsterdam – FMCG giant dumps CEO Schumacher first appeared on More About Advertising.

The Influence of Hyperlocal Trends on Outdoor Advertising Success In today’s competitive advertising landscape, businesses must do more than just reach a broad audience—they need to connect with the right people at the right time and place. That’s where hyperlocal billboard trends come into play. By tapping into the unique characteristics of a specific community, […]

When Billboards Go Viral: How to Create Share-Worthy Outdoor Ads In the age of social media, billboards aren’t just roadside advertisements—they’re potential viral sensations. A clever, eye-catching, or thought-provoking billboard can quickly capture public attention, spark online conversations, and generate free exposure through shares, memes, and media coverage. But what makes a viral billboard? And […]

Just like the crew of the starship Enterprise, the Oscars are about to venture into their own final frontier: streaming television. On March 2, Hollywood's pre-eminent awards show returns to ABC for its 97th edition--and the first that will be livestreamed on multiple digital platforms, including Hulu, Fubo, and AT&T TV. It's an evolution that...