The debut of Fox News' new 9 p.m. ET show My View with Lara Trump easily won the night in total viewers and the Adults 25-54 demo. It was also FNC's most-watched 9 p.m. hour on a Saturday since the first assassination attempt against President Donald Trump in July 2024. MSNBC saw its biggest total...

Sports isn't going anywhere. Today, Gracenote, the content data business unit of Nielsen, released new research that shows global subscription video-on-demand services (SVODs), including Amazon Prime Video, Apple TV+, Disney+, Netflix, and Paramount+, have significantly grown their sports programming over the last quarter. According to the Gracenote Data Hub, which provides a snapshot of global...

Paul Randall has joined creative agency VML in the new position of chief delivery officer (CDO) for North America, leading its program delivery organization. He spent nearly three years as vp and managing director, program management, product experiences U.S. for the Google account at R/GA. Prior to that, he was with Huge for more than...

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TORONTO – Vertical Impression’s elevator network has always been smart, using advanced analytics to understand what catches a viewer’s eye. Now, it’s even smarter. Following successful early access with Canada’s premier advertisers, the company is rolling out major upgrades to its engagement reporting. This isn’t just another update – it’s a complete upgrade that brings […] The post Vertical Impression Launches Enhanced Attention Measurement appeared first on Ad Tech Daily.

There could hardly be a more striking example of the cold winds flowing through film-making and commercials than the demise of Technicolor’s UK business including storied post-production business The Mill, once the almost unchallenged home of high end commercials. CEO Caroline Parot wrote to staff: “As we have communicated over the past months, the Group … The post Technicolor’s demise shows cold wind blowing through post-production first appeared on More About Advertising.

IKEA continues to use interesting agencies around the world despite a global campaign for newly-appointed McCann last year. Mother remains on the case in the UK and Madrid-based agency This is Libre is launching a new Middle East campaign aimed at families highlighting children’s “creativity’ (depends on your point of view) instanced in playing at … The post IKEA unleashes This is Libre on new Middle East campaign first appeared on More About Advertising.

Unilever is going social with its Wall’s ice cream brand, choosing Omnicom’s 180 Amsterdam to handle a social-first campaign from 2026 onwards. Unilever is undergoing a number of pretty dramatic changes, dispensing with the services of 18-month CEO Hein Schumacher in a surprise move this week following hard on the decision to list its £8bn … The post Unilever awards social-first Wall’s to 180 Amsterdam – FMCG giant dumps CEO Schumacher first appeared on More About Advertising.