Sinclair Broadens Use of Artificial Intelligence to Make Local News More Accessible
Sinclair said it is "pioneering" the use of artificial intelligence to provide real-time live language translation of local newscasts. In a press release, Sinclair said the first-of-its-kind test is underway in Baltimore at WBFF, San Antonio at KABB, West Palm Beach at WPEC, and Las Vegas at KSNV, allowing viewers to access Spanish language broadcasts...
Pete Distad to Lead Fox’s New Streaming Platform
Fox's upcoming direct-to-consumer streaming platform--revealed earlier this month by Fox executive chair and CEO Lachlan Murdoch--has a leader, as the company announced Pete Distad as its CEO. Distad had previously been CEO of Venu Sports, the virtual multichannel video programming distributor that was scrapped in January by ESPN, Fox, and Warner Bros. Discovery. Before joining...
Buyers Hunger for More Sports and Tighter Targeting As Prime Video Ads Enter Second Year
Prime Video launched its ad-supported tier last January, opening new opportunities for brands looking to reach its massive audience of more than 200 million Amazon Prime subscribers. As the platform enters its second year with ads, advertisers have praised the streamer for its robust data offering, impressive reach, and premium content. But the streamer still...
Turning Uncertainty Into Opportunity With Deloitte’s Deb Golden
Innovation isn't just about speed--it's about direction. As U.S. chief innovation officer at Deloitte, Deb Golden is redefining how businesses approach transformation, from embracing AI responsibly to dismantling outdated systems that hold them back. In this episode of The Speed of Culture podcast, she shares why speed without strategy leads to chaos, how businesses can...
Jung von Matt wins MINI creative
News just in that BMW’s MINI has appointed Germany-based Jung von Matt as its new lead international creative agency. The business will be led out of London and Zurich, a feather in the cap for the UK agency which has only recently set up a full home in London. The previous agency was Anomaly. Mini … The post Jung von Matt wins MINI creative first appeared on More About Advertising.
Mat Goff’s ARK Agency raids adam&eveDDB for senior team
Ark Agency has turned to adam&eveDDB – where co-founder Mat Goff was previously CEO – for three senior hires. Creative duo Xander Hart and Edward Usher, whose work at adam&eveDDB includes The V&A, PlayStation, John Lewis, and the International Paralympic Committee, have followed Goff, alongside producer Hannah Needham. The agency has had a good first … The post Mat Goff’s ARK Agency raids adam&eveDDB for senior team first appeared on More About Advertising.
A rap made up of ad taglines gives The One Show awards an AI twist
The One Show’s awards deadline is looming, and this film is here to remind us – in rap. This hip-hop tune’s lyrics are composed almost entirely of advertising endlines, all put together by board member Sherina Florence to promote the new Creative Use of AI category. Many of the lines you’d expect are in there, … The post A rap made up of ad taglines gives The One Show awards an AI twist first appeared on More About Advertising.
Ben & Jerry’s founders discuss buying back ice cream brand
Ben Cohen and Jerry Greenfield have discussed buying back the Ben & Jerry’s brand from Unilever.
11 creative campaigns to know about today
Among the notable campaigns for Feb. 27: Lauren Greenfield’s powerful new gun violence PSA and SkinnyPop’s Oscars spot with Jennifer Aniston.
WPP’s sales outlook misses analysts’ estimates, shares drop
WPP shares dropped the most in more than six years after the agency group forecast sales will remain flat or shrink this year, missing analysts’ estimates.
