The Future of Media is Based on AI, Not IDs, says GroupM CEO Brian Lesser
GroupM Global CEO Brian Lesser British agency holding group WPP had a tough 2024 overall, with today's financial results showing that full-year like-for-like revenues minus pass-through costs were down by 1 percent, on the lower end of the company's previous guidance. WPP expects a similar picture next year, forecasting like-for-like revenue less pass-through Read More
WBD Updates DEI Program to Only Say ‘Inclusion’ Amid Trump Crackdown
Warner Bros. Discovery is the latest company to make changes to its diversity, equity, and inclusion initiatives amid the Trump Administration's crackdown on the programs. According to a memo sent to WBD employees on Thursday, the same day as the company's fourth-quarter earnings report, the company's "overarching work in this space will now be referred...
Disney Leads in January TV Consumption Thanks to ESPN and College Football
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen's Media Distributor Gauge, which looks at which media company is responsible for the largest share of TV viewing, January consumption was up +5%, with Disney-owned entities accounting for 12% of that TV...
The Best Keyboards In 2025
A treat for your fingers. Missing your office keyboard? Upgrade your WFH setup with one of these impressive models from top brands like Logitech, Razer, and Microsoft.
Introducing our TikTok Trends Tracker—showing brands what’s viral and how they can engage
Ad Age is rounding up all the hottest social media trends with our new tracker, available only to All Access subscribers.
Tracking TikTok and viral moments—how brands can engage quickly before the hype fades
Breakdowns of viral trends backed by Influential data, plus actionable marketing tips
Six Production Studios to Watch After The Mill and MPC’s Shutdown
Technicolor Group's shuttering of its iconic post-production and visual effects (VFX) houses including The Mill and MPC shook the advertising and creative industries, transforming the landscape in its wake. The closures of these creative institutions will affect an estimated 10,000 jobs globally. While The Mill and MPC were big names in Hollywood, winning Oscars for...
AI and Election Power 7% Net Revenue Boost for Stagwell in 2024
Buoyed by AI investments, an "aggressive" M&A strategy, increased spending from Big Tech clients, and the U.S. election, Stagwell grew its net revenues by 7% year-on-year. The numbers $2.3 billion: Stagwell's net revenue for 2024, up 7% from 2023. $630 million: The group's Q4 net revenue, up 14% versus the prior year period. 8%: Net...
NFL Tweaks Ad Practices After It Was Found Tracking Peoples’ Location
The National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users' precise geolocation data without their knowledge. The league, as well as all 32 of its teams, violated advertising transparency guidelines set by self-regulation body the Digital...
Warner Bros. streaming gains helps offset decline in TV networks
Media giant showed improvement at its direct-to-consumer unit.







