Will MullenLowe survive the forthcoming cull at Omnicom/IPG? Be interesting to see what happens to LOLA MullenLowe, one of Madrid’s finest. Unilever’s Axe/Lynx seems to love it anyway, abandoning all that purpose nonsense (which really didn’t work for Axe) for some off-the-wall fun and games, directed by the anarchic Lionel Goldstein duo. Three LOL efforts … The post LOLA MullenLowe brings the fun back to ads – for Unilever, of all people first appeared on More About Advertising.

Alpen appointed Mother last year ahead of £2m rebranding exercise, and the agency has responded by unleashing a new cereal mascot onto the British public. Introducing Ralph, a louche luvvie in a silk robe who has supposedly retired but cannot help coming back for just one more curtain call, all in the name of Alpen. … The post Mother wins Alpen and delivers a monster campaign first appeared on More About Advertising.

Interesting that Mark Penn’s Stagwell reports its full year results a few hours after WPP – and this year there could hardly be a more stark contrast. Stagwell’s overall net revenue grew 14% to $2.3bn (WPP’s inched downwards to £11.4bn) and its creativity and communications division, which includes agencies Anomaly and 72andSunny, grew in line, … The post Stagwell defies holding company doomsters with strong 2024 first appeared on More About Advertising.

The One Show is one of the aristocrats of the now looming awards circuit and board member Sherina Florence has assembled this rap video name-checking famous campaigns of the past and present. Florence says: “I thought I’d channel my creativity into something for the culture. I asked myself, what better way to approach assignments during … The post MAA Ad of the Week: The One Show call for entries first appeared on More About Advertising.

The race for the Best Picture statue wasn't the only dramatic narrative playing out on Oscar night. Throughout the evening, viewers have been treated to a four-part mini-movie courtesy of first-time sponsor Prudential. The custom campaign was orchestrated for the financial giant by Disney's in-house creative studio, Disney CreativeWorks. (The Mouse House owns ABC and...

Discover the latest in OOH advertising, from Outfront Media’s 2024 financial results. Plus, don’t miss the must-attend Independents Summit in Boston and a big change in the Industry guard. A weekly recap of the top OOH stories and commentary from BB. The post Werlinich Departs, Financials & a Must-Attend Event first appeared on OOH TODAY.

Explore cost-effective advertising strategies for small businesses, including digital billboards, social media ads, and local partnerships. The post The best options to get started with small business advertising appeared first on Blip Billboards.

Explore the top 10 CRM solutions for small businesses in 2025, highlighting features, pricing, and integration capabilities to enhance customer relationships. The post The 10 best CRM for small business in 2025 appeared first on Blip Billboards.

The race for the Best Picture statue wasn't the only dramatic narrative playing out on Oscar night. Throughout the evening, viewers have been treated to a four-part mini-movie courtesy of first-time sponsor Prudential. The custom campaign was orchestrated for the financial giant by Disney's in-house creative studio, Disney Creative. (The Mouse House owns ABC and...

In the first of a series highlighting online strategy, social media wars and podcast forays in the federal election campaign, we look at a disturbing Liberal TikTok and Labor’s optimistic merch. Plus: who are the ‘Liberals for Independents’? The Liberal party’s strategy on TikTok is a bit more zoomer-friendly than Labor’s approach: think trending memes and audio, rather than politicians talking into the camera for 90 seconds at a time. We’ve previously brought you the mind-boggling pro-nuclear campaign from the Minerals Council, masterminded by the Liberals’ preferred online campaign group, Topham Guerin. But one video from the Liberals’ main page[...]