What Makes a Billboard Memorable? A Breakdown of Ad Recall in the Real World In a world filled with fast-moving media and nonstop distractions, one of the biggest challenges in advertising is simply being remembered. For billboard campaigns, the true measure of success isn’t just how many people see the ad—it’s how many remember it. […]

QR Codes on Billboards QR codes have quietly made their way from restaurant tables and product packaging to a more unexpected location: billboards. As technology becomes more integrated into our everyday environments, advertisers are exploring how these scannable graphics can bridge the gap between physical ads and digital destination. But does placing a QR code […]

Harreld will anchor the 5, 6 and 11 p.m. newscasts alongside Ben Schwartz.

The marketing vet moves from food and wellness to sports.

Kari Lake described the arrangement as an "enormous benefit" to U.S. taxpayers, but others dispute the plan.

Paul Frampton-Calero will take over as CEO of Goodway Group, aiming to boost its commerce, AI, and consulting businesses.

The beauty brand will incorporate mascot Ellie and logos onto gear.

Today, we’re excited to introduce the next evolution of our flagship AI. It’s called AdQuick Copilot, and is rebuilt from the ground up to provide a personalized, context-aware OOH expert at your fingertips. Our new AI doesn’t just improve on what we launched before,

Among all platforms, Netflix was the undisputed champ courtesy of Squid Game.

Susan Catalano will oversee Omnicom’s U.S. human resources operations in a newly created role reporting to CEO John Wren.