Ryan Reynolds and George Dewey are regaining full control of Maximum Effort
Ryan Reynolds and George Dewey, the co-founders of Maximum Effort Marketing, are taking back full control of the creative agency.
A+E’s upfront pitch includes a rebrand and sports play
A+E Global Media continues its push to create custom performance guarantees.
This year, women are getting angry on #IWD
International Women’s Day has become a bit of a “hun” fest of late. It’s all women congratulating themselves – and each other – for being so “empowered” and part of the “sisterhood.” So it’s good this year to see that women are getting angry again, even though it’s not good that there’s still so much … The post This year, women are getting angry on #IWD first appeared on More About Advertising.
Donald Trump’s Joint Address to Congress Draws 36.6 Million Viewers
President Donald Trump's joint address to Congress was seen by 36.6 million people, according to final figures from Nielsen Media Research. The address aired on Tuesday night from approximately 9:15 to 11:00 p.m. and was seen across 15 networks. Peak viewership occurred between 9:45 to 10:00 p.m. when an average of 37.9 million viewers tuned...
KTLA Names Melvin Robert its New Entertainment Anchor and Reporter
Melvin Robert will join Los Angeles Nexstar owned station KTLA as entertainment anchor and reporter the week of March 17. Robert will fill the empty slot left by the late Sam Rubin, who died last May. Robert was most recently the senior correspondent and weekend co-host of EXTRA and anchor of Good Day LA for...
Former WNBC Anchor Tom Llamas Named Anchor of NBC Nightly News
Tom Llamas has been named the next anchor and managing editor of NBC Nightly News, beginning this summer. He takes over for Lester Holt. Llamas will also continue anchoring Top Story with Tom Llamas on NBC News NOW each weeknight. "Tom has the winning combination of journalistic excellence, passionate storytelling and unyielding integrity--all characteristics that...
Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey
Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey Readership growth is the top priority for digital publishers, which many plan to achieve through increased content output London, UK: The Association of Online Publishers (AOP) has released the ‘Digital Publishing: Outlook and Priorities for 2025’ report, summarising findings from its annual survey of […] The post Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey appeared first on Ad Tech Daily.
Auxia Raises $23.5M to Redefine Brand Personalization with Agentic AI
VMG Technology Partners led the latest round, with participation from over 50 industry leaders, including Google CMO Lorraine Twohill, Booking.com CMO Arjan Dijk, and former Meta Chief Business Officer David Fischer Google and Meta alumni founded Auxia to give marketing teams the same AI capabilities used by tech giants without requiring specialized data science teams […] The post Auxia Raises $23.5M to Redefine Brand Personalization with Agentic AI appeared first on Ad Tech Daily.
Here’s What Execs at Best Buy, Walmart, and Others Are Saying as They Brace for Tariffs
As President Donald Trump's promised tariffs on China, Mexico, and Canada become a reality, brands are anticipating that they will charge higher prices to pay for the trade war. Public company CEOs are getting prodded for answers from investors about the impact of tariffs on their businesses. ADWEEK pulled together recent earnings reports and news...
Tom Llamas to Succeed Lester Holt on NBC Nightly News
NBC News announced on Thursday that Tom Llamas will succeed Lester Holt as NBC Nightly News anchor and managing editor, beginning this summer. Llamas will continue to anchor his weeknight NBC News Now program Top Story with Tom Llamas. "Anchoring NBC Nightly News is a profound honor and one that carries tremendous responsibility. I look...
