VCCP tops the new business league and hires six new creatives
When your agency is top of the AAR’s new business rankings for the sixth year in a row, even AI isn’t going to do all the work for you. VCCP, which won 34 accounts last year (14 more than Uncommon at number two), has hired six new creatives to help spread the load and accommodate … The post VCCP tops the new business league and hires six new creatives first appeared on More About Advertising.
Infographic: A Future Without Pharmaceutical Ads on TV?
Robert F. Kennedy Jr. is a longtime critic of pharmaceutical companies running commercials on television. Now that he's been appointed Secretary of Health and Human Services, he has an opportunity to do something about it. Last year, drug manufacturers spent $34.7 billion on advertising, with just over one-third going to linear TV. A potential ban...
Atrium PR’s CEO Turned Her Love of Jewelry Into a YouTube Channel
Adrienne Scordato and her husband, advertising creative Mark Taylor, had just moved into their new home in San Diego when Covid lockdowns began in 2020. Soon her clients at Atrium PR, the agency she founded in 2014, began putting their accounts on hold. Stuck at home with a lot more time on her hands, Scordato...
How New York Drives Big East Basketball Marketing Wins
The Big East men's basketball tournament hasn't been immune to the drastic changes in collegiate sports, but the event anchors its March Madness marketing strategy to its one certainty: its home at New York's Madison Square Garden. Founded in 1979, the Big East started its men's tournament at the Garden in 1983 as a nine-school...
5 Gen Z marketing tips from DTC brands
DTC players ranging from financial products to skin care brands shared insights and marketing advice at Ad Age’s NextGen Marketing Summit.
Diverse media investment grew in 2024—how the war on DEI is changing 2025 market outlooks
Increased competition, changing vocabulary and economic policies are all contributing to a more complex market for diverse-owned media to navigate.
What brands are still getting wrong when working with diverse creators
At Ad Age’s NextGen Marketing Summit, creator Achieng Agutu; Julian Andrew, founder of Talentiish; and Shreya Mukherjee, chief strategy officer for MSL U.S., discussed how marketers can better collaborate with creators of color.
How Samsung is using creators to develop AI smartphone features
CMO Olga Suvorova joins the Marketer’s Brief podcast to discuss how Samsung is using creators to develop AI smartphone features.
What it really means to be an Ad Age A-List winner
A few thoughts about why making the A-List is so hard—and why it’s even harder to stay on it.
Agency of the Year—look back at more than 50 years of winners
A timeline of Agency of the Year winners since Ad Age began the award in 1974.
