The world of FAST is changing, well... fast, according to a new Gracenote report. Today, Gracenote, Nielsen's content data business unit, released new research, data, and insights on the evolving landscape of free ad-supported TV services (FAST), providing information for distribution platforms and advertisers seeking to monetize consumer engagement and understand the shifting streaming environment....

Estee Lauder owns more than 20 brands in more than 150 markets, meaning that the company needs thousands of pieces of creative to crank out ads. To meet this need, the beauty retailer is partnering with Adobe and its generative AI product FireFly. Estee Lauder will equip its teams and brand managers with the technology...

Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report, released Wednesday by Forrester Research. Forrester evaluated 10 marketing creative and content services providers based on their current offerings, strategies, and customer feedback, and those companies were broken down into three...

TollBit's latest product, Content Cache, aims to safeguard publishers' revenue streams from AI bots. A recent report by TollBit, a two-sided marketplace for publishers and AI firms, found that AI companies--including OpenAI, Perplexity, and Meta--scraped websites an average of 2 million times in Q4 last year. The study, which analyzed 160 websites spanning national news,...

THE ORIGINAL? Boddingtons Beer – 2002 Click the image to enlarge Source : Luerzer’s Archive Agency : BBH London (UK) LESS ORIGINAL Coopers Beer « Forever original » (lager top) – 2025 Click the image to enlarge Source : BestadsonTV Agency : Special (Australia)

Yahoo Sports debuted a new hub dedicated to coverage of collectibles, in partnership with cllct, Mantel, and Sports Card Investor. The hub will feature text and video analysis, educational content, and news on sports collectibles. Content will be shared across Yahoo Sports' social channels and integrated with its coverage when collectibles angles are part of...

All eyes are on Lewis Hamilton, Formula 1's biggest global star, as he makes his long-anticipated debut for the Scuderia Ferrari HP team at the Australian Grand Prix on Sunday (March 16). It's a significant cultural moment for Formula 1, Ferrari, and the latter's brand partner, Peroni Nastro Azzurro 0.0%. To celebrate this new era...

The Formula One season starts this weekend in Melbourne, with seven-time world champion Lewis Hamilton now driving for Ferrari after 12 years with Mercedes. Sponsors are preparing to capitalise on their investment and this film for Peroni by McCann Erickson has 27 year-old Charles Leclerc – a Ferrari driver since 2019 – welcoming Hamilton to … The post Peroni gives Lewis Hamilton a stylish welcome to the Ferrari F1 team first appeared on More About Advertising.

Debenhams isn’t a brand name that often warrants much attention, but owner Boohoo has decided that it’s an improvement on its own brand name – still associated with fast fashion and dodgy employment practices – and has renamed the whole group Debenhams. Sales at Boohoo and sister label Pretty Little Thing are down 21%, although … The post Is Boohoo better off as Debenhams? first appeared on More About Advertising.

Diaspora in Greek meant to scatter around and we’ve seen numerous, mostly unhappy examples of that over the centuries. Adland is set for a further scattering around as the Omnicom/IPG merger inches towards completion and most of the big holding companies shed staff as quietly as possible. Always it’s the “non customer-facing” serfs who designated … The post Where’s the pot of gold at the end of rainbow for today’s new agencies? first appeared on More About Advertising.