Debra Alfarone to Anchor Gray’s New Afternoon Newscast
Gray stations are adding an afternoon newscast called Local News Live. The one-hour newscast will air on 37 of Gray Media's local television stations starting today. The show is anchored by Debra Alfarone with live coverage from reporters across Gray's 113 markets. This expansion means Local News Live | LNL now airs Monday through Friday...
Spectrum Debuts Tool to Boost Audience Reach for Ads
Spectrum Reach, the advertising sales business of Charter Communications, has rolled out its newest planning tool, Audience Reach Optimizer (ARO), designed to boost the effectiveness and efficiency of advertisers' campaigns, delivering their TV ads to their intended audience. ARO leverages Spectrum Reach's unique data insights in a privacy-focused way to simplify the process for advertisers...
Hyundai-owned Genesis hires Circana exec as new CMO
Amy Marentic replaces Drew Slaven, who has left the company.
What PepsiCo’s Poppi acquisition means for the soda marketing wars
PepsiCo’s Poppi deal follows Coca-Cola’s Simply Pop launch as beverage giants lean into gut health and social media marketing.
Why Netflix’s WWE ‘Raw’ has advertisers divided—and what media buyers are looking for in brand deals
Inside “Raw” ad deals, and how it could change Netflix viewer behavior.
Let St. Patrick’s Day Be a Lesson in Campaign Localization
Every year when St. Patrick's Day rolls around in the U.S., I find myself cringing at the spectacle. My daughters and husband hold Irish passports. We lived in Ireland. I've managed teams there, and I work there every summer. I've never liked how the holiday is celebrated here in America. The parades, festivities, and Irish...
OpenWeb Names New CEO After Ousting Its Founder
The advertising technology company OpenWeb appointed industry veteran Jim Daily as its new chief executive officer on Monday, marking a new era for the firm following a period of highly visible turbulence among its leadership team. Daily, who begins the role April 1, previously served as the North American CEO and global president at Teads,...
Marketers Need to Rethink the Role of Digital in Campaigns
What if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn't just a new frontier, it was a place that experienced stratospheric year-over-year growth--and the unspoken expectation was that growth would continue forever. That expectation makes sense when you consider how...
Perplexity’s Biggest Ad Yet Pits Its AI Search Against ‘Poogle’—and Lee Jung-jae Picks a Side
Perplexity is making its biggest marketing bet yet. The AI search startup has launched its first celebrity-led ad campaign, starring Squid Game actor Lee Jung-jae, in a mid-seven-figure buy across major streaming platforms. The 90-second ad spot, filmed in Korea, takes a playful jab at Google, dubbed "Poogle" in the ad. Jung-jae, caught in a...
Donald Trump Silences Voice of America
President Donald Trump has silenced Voice of America, the federally-funded news organization that has beamed its broadcasts abroad for over eight decades. On Friday afternoon, the Trump administration issued an executive order calling for the dismantling of the U.S. Agency for Global Media, which oversees the outlet. The following morning, over one thousand VOA employees...
