It truly is a game of musical chairs in media agencies these days. Ali Reed, CEO of Omnicom’s PHD for three years until she left last year, has joined Dan Gilbert’s digital-first agency Brainlabs as UK chief growth officer, overseeing a team of nine – a big change from the more populous PHD. Reed (above) … The post Jobs not-so-merry-go-round-picks up speed at big media agencies first appeared on More About Advertising.

Everybody loves an award – obviously – and no-one more than WPP. And, once again, the holding company’s GroupM has won WARC’s Media 100 top gong – for the most awarded media agencies last year – for the eighth year in a row. Mindshare and EssenceMediacom rank first and second for media networks, Mindshare New … The post WPP is WARC’s top media group (again) – but is it a hollow crown? first appeared on More About Advertising.

If Pedro Pascal is sad, the whole world is sad. And dreary, and frigid, and hopeless. But the beloved internet daddy doesn't stay blue for long, according to a new Apple ad that starts with him grieving over a romantic breakup but snapping out of his melancholy mood with the help of his AirPods. The...

How Google + YouTube Ad Changes Impact a Media Buying Agency As advertising platforms like Google and YouTube continue to evolve, keeping pace with new changes ensures that campaigns remain effective and profitable. Recently, both Google and YouTube have announced significant updates that will directly impact how ads are displayed and how advertisers can leverage these platforms to engage with audiences. From YouTube’s mid-roll ad changes to Google’s increasing emphasis on AI and personalization, these updates provide new opportunities and challenges. As a leading media buying agency, we're here to discuss what these updates mean for both advertisers and businesses.[...]

Queen Bey, Dairy Queen, and St. Paddy's Day —here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.

beer, beans and bars—This month’s Out of Home high performers include three outdoor ads with very different approaches to their brand logos and assets but one thing in common The post Really Have That ‘OOH Factor’ —OOH OF THE MONTH first appeared on OOH TODAY.

the strategic opportunity retail media represents for the OOH sector and how oOh!media has set itself up to capitalize on the next big wave of growth The post O’Connor Headline Speaker on Retail Media at Forthcoming WOO Congress first appeared on OOH TODAY.

A Jesse Watters-less edition of Primetime saw its total viewer and Adults 25-54 audience fall on Friday night. Fox News' 8 p.m. ET show finished third in total viewers and fourth place in the demo for the night with The Five claiming most-watched status in both categories. FNC finished as the second most-watched network in...

South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. For many marketing professionals, it's a tentpole event on par with CES or Cannes Lions--but offering a different audience and focus. While CES showcases futuristic tech and serves as a...