Madison and Wall Lowers US Ad Forecast as Trump Policies Bite
Madison and Wall, the advisory and consulting firm set up by analyst Brian Wieser, has this morning announced a downgrade to its US advertising growth forecasts across the next five years, citing the impact of the current US government's policies on expected growth. Total US ad market growth for 2025 is now predicted to sit Read More
H&M Pays DEI Nonprofit $83K Debt After Abrupt End To Partnership
H&M has finally paid non-profit Buy From A Black Woman (BFABW) the $83,000 it owed the organization nearly a month past its due date, ADWEEK has learned. After the partnership between H&M and the nonprofit organization had recently ended due to what BFABW claimed was a breach of contract, founder Nikki Porcher received an overnighted...
Veteran New York Reporter and Anchor David Diaz Dies at 82
Veteran New York reporter David Diaz died last week at the age of 82. His television news career spanned three decades. CBS News New York said its staffers "were lucky that he shared his remarkable abilities, generous spirit and infectious smile with us and our viewers." Before working at NBC owned station WNBC for 15...
Shareholders Approve Omnicom’s Acquisition of IPG
Omnicom Group and Interpublic Group (IPG) shareholders have voted to approve the combination of the two rival holding companies. The stockholders voted on Omnicom's proposed takeover of IPG during a meeting held today (March 18). Shareholder approval marks a significant milestone in the process of combining the two companies, which would create the world's largest...
Kayler Smith Joins Dayton Station as First Female Sports Reporter and Anchor
Kayler Smith has joined Dayton, Ohio NBC affiliate WDTN as its first female on-air sports reporter and anchor. Smith comes from WDTN's sister station in Midland/Odessa, Texas where she was the station's sports director for nearly three years. "First time on air in the 937! I'm humbled and honored to become the first female on...
Gen Z Streams So Much TV That They’re Doing It at Work, Per Tubi Research
For Gen Z, streaming TV is a full-time job, at least according to new Tubi research. Today, Tubi released "The Stream 2025: Audience Insights Shaping Streaming" report in partnership with The Harris Poll, which looks at the changing streaming behaviors of consumers--especially Gen Z--and how marketers can reach these audiences as the entertainment landscape continues...
By the Book: Benjamin Hall on Zelenskyy’s Oval Office Meeting, Confronting Challenges, and Staying ‘Resolute’
By the Book is a feature series where journalists discuss their works of fiction and non-fiction. It's the kind of full circle moment that another journalist might have approached as their mic drop story. In November 2023, Fox News senior correspondent Benjamin Hall traveled to Ukraine to interview the war-battered nation's president, Volodymyr Zelenskyy. Nearly...
14 creative campaigns to know about today
Among the notable campaigns for March 18: Apple’s new Spike Jonze film, Heineken’s search for an heir to an Irish pub and Pedigree’s embrace of mixed-breed dogs in Brazil.
Omnicom’s acquisition of IPG wins shareholder support
Shareholders of both Omnicom Group and Interpublic Group of Cos. approved the plan for Omnicom to acquire IPG at special meetings on Tuesday.
How Long Should Your Billboard Ad Run for Maximum Impact?
When investing in a billboard advertising campaign, one of the biggest questions businesses ask is: How long should my billboard ad run for the best results? Run it too short, and your message might not stick. Run it too long, and you might miss the chance to refresh your campaign. Understanding the ideal duration of […] The post How Long Should Your Billboard Ad Run for Maximum Impact? appeared first on Penneco Outdoor Advertising.
