Building Toy Brands for the Modern Consumer With MGA Entertainment
In this episode of the Brave Commerce podcast, Josh Hackbarth, chief marketing officer at MGA Entertainment, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of the toy industry and how MGA is redefining how consumers engage with its brands. Josh explains why building emotional connections is now just as important as product...
Watch the newest commercials from Starbucks, Infiniti, Capital One and more
Starbucks says, “Your free refill is ready.”
Saatchi & Saatchi tops UK billings table, Publicis is top group
Do creative agency billings matter? Are they still the best common source of information telling us which agencies are on the up and which aren’t? Common wisdom has it that they aren’t, with agency income mostly in fees as opposed to media commission. We might demur though and this week’s Campaign/Nielsen UK creative agency billings … The post Saatchi & Saatchi tops UK billings table, Publicis is top group first appeared on More About Advertising.
Social Media Has Become More Hostile to Women
As we celebrate Women's History Month, we seek improvements in the world toward gender equality and inclusivity. Sadly, on social media this year, we are seeing the opposite. The rise in "tech bro" culture and content and the reduction in moderation is driving negativity toward women and other marginalized groups. We've spent years watching the...
NBCU, Netflix, and Fox Set Upfront Events to Round Out 2025 TV Upfront Week
Publishers have been less upfront with their announcements, but TV upfront week is finally taking shape--with NBCUniversal, Fox, and Netflix all setting dates. NBCU made its announcement on Monday, with Mark Marshall, chairman, global advertising and partnerships at NBCUniversal, posting a message on LinkedIn to share his thoughts on the value of the upfront and...
Kylie Kelce Bellies Up to the Bar in Liquid Death’s Provocative Ad
To be clear, Liquid Death is not suggesting that pregnant women go on benders. It just looks that way, purposely so, as the self-styled punk-rock water brand partners with Kylie Kelce for a campaign called "Kegs for Pregs." Kylie Kelce, whose popular new podcast rivals Joe Rogan's show, is expecting her fourth daughter with husband-retired...
Read Memos From Omnicom and IPG CEOs After Shareholder Approval Vote
Omnicom Group's impending takeover of rival Interpublic Group (IPG) reached an important milestone today (March 18) when shareholders of both companies voted to approve the deal. The holding companies said they still expect the takeover, first announced in December 2024, to close in the second half of 2025. The transaction still has to go through...
How Adobe’s new agentic AI may help brands personalize digital marketing
Adobe’s new suite of AI tools for brands includes a “concierge” builder to personalize digital assistance.
Democratic Senator Says Recent FCC Investigations into Broadcasters ‘Arbitrary and Capricious’
U.S. Senator Richard Blumenthal (D) from Connecticut has written a letter to Federal Communications Commission's Acting Bureau Chief of the Enforcement Bureau, Patrick Webre, and Acting Bureau Chief of the Media Bureau, Erin Boone, looking for information about the FCC's recent "unprecedented, intrusive investigations against media broadcasters under arbitrary and capricious pretenses." Blumenthal, the Ranking...
Week in Charts: Viant Leans into AI, Women Make Up Over Half Fortune 500 CMO Roles, and European SVOD Revenues Overtake Public Broadcasters
In this week's Week in Charts: Viant leans into AI, women make up over half Fortune 500 CMO roles, and European SVOD revenues overtake public broadcasters. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of Read More
