Price fixing in media is an issue that won’t go away – likely to be still more of one as the big holding companies increase their so-called. “principal” media business (buying media and selling it on) – and India’s Competition Commission (CCI) has been cracking down with a vengeance on the holding company media agencies … The post Worrying times for holding company media agencies as Indian authorities launch raids first appeared on More About Advertising.

Companies use various tools to stay competitive in their industry. From creating innovative products and ways to do things to trying to be one step ahead of the competition in pricing and marketing, systematic growth requires businesses to think outside the box. One tried-and-tested method used by companies ranging from food delivery to casinos that … The post Why Annual Surveys Are a Must for Systematic Growth first appeared on More About Advertising.

We are working to elevate women's voices in the OOH industry every day, not just in March. Here's a list that will run through April to remind us of the power of women in industry. The post The Top 25 Women Who Drive Growth in Out-of-Home —2025 first appeared on OOH TODAY.

With over 15 years experience, Ali Broback, Chief Client Officer at ODN, bridges the gap between vendors and clients, driving growth through relationship-based sales. She emphasizes staying curious, advocating for oneself, and embracing innovation in OOH. The post Top Women in OOH Spotlight 2025: Ali Broback first appeared on OOH TODAY.

Pinterest has hired Kate Hamill to lead its U.S. and Canadian sales efforts.

Mentos put a spin on the classic Mentos and cola experiment by creating an explosive launcher for Fortnite.

Billy Vasillidis is shifting to a chairman role at R&R Partners and ceding the CEO chair to current president Michon Martin.

Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company's campaigns for Nissan, State Farm and Marriott Bonvoy embrace players and extend the game.

Catch up on the top OOH stories for the week ending March 22, 2025! BB dives into the latest industry debates, upcoming award highlights, and big moves from Lamar Advertising. Read now! The post Top Women, OBIE Awards, and Industry Drama first appeared on OOH TODAY.