It’s hard to truly know what will and won’t score big at Cannes. Every year brings just as many surprises as it does upsets. We are always drawn to ideas that are truly breakthrough and have never been seen before. But more than that, we love the work that shows full commitment to the execution. … The post Gabriel Garcia and Felipe Sampaio of Hijinks: our Top Tips for Cannes first appeared on More About Advertising.

User-generated material to surpass advertising income from professional media amid change in viewing habits Content on platforms such as YouTube, TikTok and Instagram will attract more advertising income this year than content from traditional media companies, according to research, marking a “huge cultural shift” for the media world. User-generated material – videos, podcasts and posts put together by individual creators – will eclipse the ad revenue attracted by professional media produced by TV networks, cinemas and news companies, the analysis found.

WPP's media arm WPP Media has lowered its forecast for global ad revenue growth in 2025 to 6.0 percent in its latest 'This Year Next Year' report, its biannual report laying out the trends impacting advertising revenues in the coming years. The revision, down from a prediction of 7.7 percent in December's forecast, is primarily Read More

The Five-Second Rule: Designing Outdoor Ads for Blink-Speed Attention In the world of outdoor advertising, time is your most limited resource. A driver traveling at 55 mph sees a billboard for only about 5–7 seconds—sometimes less. Pedestrians walking by a transit shelter or street-level poster may glance for just a moment before moving on. That’s […]

New chief brand officer Kate Ridley outlines her culture-first strategy to expand Stanley’s brand image.

Equinox Group, LLC, the operator of Equinox and SoulCycle fitness clubs, recently entered into a settlement agreement with the New York Attorney General’s Office (“OAG”). Under the  settlement terms contained in the Assurance of Discontinuance, Equinox agreed to pay $600,000 and overhaul its subscription and cancellation practices. The deal was announced in May 2025, following the OAG’s investigation into Equinox’s automatic renewal terms and cancellation processes. While the monetary penalty is notable, it is the prospective reforms that are more consequential for ongoing industry compliance.

WPP and others roll out AI-generated campaigns as Facebook owner Meta plans to let firms create their own ads WPP chief Mark Read to step down as agency battles AI From using motion capture tech to allow the Indian cricketing star Rahul Dravid to give personalised coaching tips for children to an algorithm trained on Shakespeare’s handwriting powering a robotic arm to rewrite Romeo and Juliet, artificial intelligence is rapidly revolutionising the global advertising industry. Those AI-created adverts, for the Cadbury’s drink brand Bournvita and the pen maker Bic, were produced by agency group WPP, which is spending £300m annually[...]

WBD president and CEO David Zaslav announced the plan on Monday.

Global media business Warner Bros. Discovery announced today that it plans to separate itself into two publicly traded companies. The split is framed as a separation of WBD's traditional TV networks from its TV and film studios and streaming assets, though this isn't exactly how the company is set to be carved up. The 'Streaming Read More

Mark Read’s seven year reign as WPP CEO is coming to an end with the company announcing “Mark has decided that the time is right for him to hand over to a new leader” in a 7am announcement. Read’s departure has been widely anticipated following the appointment of former BT CEO Philip Jansen as chairman … The post Mark Read steps down at WPP first appeared on More About Advertising.