WPP has bought data platform InfoSum for an undisclosed sum, reuniting the claimed privacy-compliant platform with Brian Lesser who returned to WPP’s GroupM from InfoSum late last year. InfoSum was valued at $300m in a fundraising round a couple of years ago so this may be the WPP’s biggest acquisition to date in the data … The post WPP ramps up data wars with InfoSum acquisition first appeared on More About Advertising.

MAA has more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful. Even diverting. One of our key sources of revenue, along with … The post What you get from MAA – and how you can contribute first appeared on More About Advertising.

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Eight from Kalil & co, Inc. will be in attendance at the IBO 2025 Conference in Salt Lake City The post Kalil & Co., Inc. to Attend IBO 2025 first appeared on OOH TODAY.

For OOH advertisers, embedding privacy-first principles into their strategy is now a necessity The post Future-Proofing Consumer Data Privacy in OOH first appeared on OOH TODAY.

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