It’s a Sopranos Reunion in Sanpellegrino’s Nostalgic Ads for a New Drink
The Sopranos co-stars Michael Imperioli and Steve Schirripa reunite in Sanpellegrino's new campaign.
Kit Kat Revives Its Iconic Tagline With the ‘Break Brothers’ as Hershey Steps up Marketing
Kit Kat, a Hershey brand, launches its first campaign with indie agency Orchard, reclaiming an iconic tagline and encouraging consumers to take a real break.
Waiting on the World to Change
"When you trust your television, what you get is what you got. 'Cause when they own the information, they can bend it all they want. The post Waiting on the World to Change first appeared on OOH TODAY.
Adriane Youngblood —Top Women in OOH Spotlight 2025
Adriane Youngblood, Regional Director of Sales at Clear Channel Outdoor, is recognized as a Top Woman Driving Growth in OOH for 2025. With 20+ years of experience, she’s shares her thoughts on diversity, elevating OOH's role in media, and pushing for innovation in measurement and targeting. The post Adriane Youngblood —Top Women in OOH Spotlight 2025 first appeared on OOH TODAY.
Absen to Highlight the Importance of Versatility in Broadcast Display Technology
Absen will unveil a real-world broadcast booth, showcasing the Saturn Series and emphasizing the importance of an integrated ecosystem for modern broadcast environments The post Absen to Highlight the Importance of Versatility in Broadcast Display Technology first appeared on OOH TODAY.
It’s Time We Redefine What ‘Trust’ Means With AI
Privacy is part of a larger mosaic of trust.
UNICEF USA Picks Brainlabs as its Media Agency of Record
Brainlabs lands its first NGO win, taking on full-service media duties for UNICEF USA after a nine-month pitch.
Your Global AI Strategy Needs a Cultural Upgrade
Markets are developing distinct "digital cultures" that transcend traditional geographic boundaries.
Advertisers Look to Indies for Transparency in the Principal Media Era
In the shadow of megamergers between agency giants and mammoth investments in data and AI, the role of independent agencies can be easily overlooked. But new research from benchmarking data company Agency by Agency reveals that 99 percent of UK agencies are independent - and the Alliance of Independent Agencies, a UK trade body representing Read More
WPP: Is AI really a strategy?
Interesting interview with WPP CEO Mark Read in yesterday’s Sunday Times (subscription required to get behind its hefty paywall) with Read, as he does, bigging up the benefits of AI to his business and the wider ad community. It seems that in Read’s presence you get a live demonstration of its Open’s AI capabilities, not … The post WPP: Is AI really a strategy? first appeared on More About Advertising.
