How Repetition Builds Brand Recall
Repetition in advertising boosts brand recall through familiarity and trust, making digital billboards an effective tool for small businesses. The post How Repetition Builds Brand Recall appeared first on Blip Billboards.
How to Add Billboards to Multi-Channel Campaigns
Learn how to effectively integrate billboards into your multi-channel marketing campaigns for maximum visibility and impact. The post How to Add Billboards to Multi-Channel Campaigns appeared first on Blip Billboards.
Louisiana Morning Anchor John Bridges to Retire After More than 30 Years at the Station
Bridges started working at the station in 1992 as an assignments editor.
Trevor Birchett Named Chief Meteorologist at WATN in Memphis
Birchett started working at the station in May of 2021.
Xbox Wants You to ‘Wake Up’ for Its New Global Brand Campaign
Co-directed by acclaimed filmmakers David Fincher and Romain Chassaing, the film will run across various global markets.
Innocean Wins El Pollo Loco Creative Account From Organic
After a competitive review, El Pollo Loco has dropped incumbent agency Organic and handed its creative business to Innocean USA, charging the Southern California shop with reviving the 50-year-old QSR […]
Curation Can Help CTV Publishers Win Budget from YouTube
There are a few reasons why budgets haven't transitioned across from YouTube to the wider CTV space as fast as some might have expected says Tim Willcox, Regional Vice President, UK at PubMatic. YouTube's vast scale and diverse audiences make it a very compelling buy for advertisers, and a tough proposition for other CTV apps Read More
Huge Folds In Hero Digital, Adds AI and Performance Marketing Muscle
Huge is integrating fellow AEA-owned agency Hero Digital and retiring the brand as it expands its capabilities in AI, marketing, and commerce.
Revolving Door Roundup: SpinCo Announces Senior Communication Leadership Appointments
MSNBC and CNBC's executive ranks are taking shape as the SpinCo spin-off deadline approaches.
Two Lawsuits Allege The Trade Desk Secretly Violates Consumer Privacy Laws
The adtech company faces new legal challenges over its use of consumers' personal information.
