Connecting Brand, Retail, and Consumer Experience With Georgia-Pacific’s Laura Knebusch

The CPG marketing lead talks shifting to a full-funnel strategy.

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CoComelon’s First Ad Campaign Is a Tame Day in the Life of a Parent

CoComelon's first ad campaign was inspired by some of the show's most popular videos, according to Moonbug Entertainment.

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On Sends Zendaya to Space as Challenger Sportswear Brand Continues Lifestyle Push

On created a fictional film trailer set in the cosmos for the latest chapter of its collaboration with Zendaya.

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OpenAP Unveils New Technology to Help Determine Streaming Video Identity Data

Open Identity will help quickly identify audience data usage for streaming video across multiple publishers.

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Publicis Says Data Acquisitions Protect It From Macroeconomic Turbulence

French agency holding group Publicis Groupe released its Q1 financial results this morning, reporting 4.9 percent organic growth year-on-year, and reported net revenue growth of 9.4 percent year-on-year. The company also strongly reaffirmed its full year guidance of organic growth between four and five percent, a show of confidence given the turbulent macroeconomic conditions facing Read More

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