The Rise of AI Influencers With Blitzscaling Ventures’ Jeremiah Owyang
'There’s a new influencer in town, and it’s not a human.'
Starbucks’ Unusual Move to Change Its Barista Dress Code Could Help Regain Lost Mojo
The company's thinking is that black shirts will help those green aprons to pop.
The WIR: Zuckerberg Lays Out AI Master Plan, UK Video Ad Spend Tops £8 Billion, and Banijay Mulls ITV Takeover Bid
In this week's Week in Review: Zuckerberg believes in an all-AI future for advertising, Banijay considers bidding for ITV, and video ad spend tops £8 billion in the UK. Top Stories Zuckerberg Pulls Away from Agencies with AI Vision Meta CEO Mark Zuckerberg outlined his vision for AI's role in Meta's ad tools in an Read More
3 Ways for Brands and Retailers to Rediscover Common Ground
Retailers and brands that work together to establish fair media investments and shopper-focused strategies will be best positioned for long-term success.
4 Expert Strategies for Navigating TV Advertising’s AI and Creator-Led Future
Nielsen, Tubi, Samsung Ads, and New York Times Advertising talk the future of TV at IAB and ADWEEK's NewFronts roundtable.
BBC Creative has the secret to lasting love, and it’s on the iPlayer
“Love, laughter and happily ever after” is an age-old trope that BBC Creative is using to promote the broadcaster’s full range of comedy shows. The in-house agency has created a spoof dating show, “Love at first laugh,” where couples are matched according to which BBC comedy moments they laugh at. The resulting dates feature in … The post BBC Creative has the secret to lasting love, and it’s on the iPlayer first appeared on More About Advertising.
Can Facebook’s AI “wipe out the entire ad ecosystem?”
Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a “frenemy.” As opposed to a mighty monster that would munch up his margins. Meta’s Mark Zuckerberg escaped a similar soubriquet as far as we know but now, according to Nilay Patel, editor-in-chief of The Verge and host of the Decoder podcast, Zuckerberg’s … The post Can Facebook’s AI “wipe out the entire ad ecosystem?” first appeared on More About Advertising.
Labor far outspends Coalition and Clive Palmer on Google and Meta ads amid calls for change to blackout laws
Analysis of online ad data shows parties and affiliated groups spent more than $39m for political ads across Facebook, YouTube and Google search since 28 March Polls tracker; Election guide; Interactive seat explorer Party policies; Micro parties explained; Full election coverage Listen to the latest episode of our new narrative podcast series: Gina Get our afternoon election email, free app or daily news podcast Labor splurged more than $11m across Google and Meta platforms to win votes, far surpassing its opponents – including billionaire Clive Palmer – and outstripping political foes in key seats in the lead-up to polling day.[...]
Adams Expands Again with Acquisition of Times Shamrock
acquisition brings 24 static bulletins and 25 digital bulletins into the Adams portfolio—further solidifying the company’s momentum during a period of rapid growth The post Adams Expands Again with Acquisition of Times Shamrock first appeared on OOH TODAY.
OOH Moves Today – 40 Moves This Week!
Be the first to congratulate these OOH movers! The post OOH Moves Today – 40 Moves This Week! first appeared on OOH TODAY.
