Episode 99 – Best of 2025

Visuals: https://getbehindthebillboard.com/episode-99-best-of-2025 Here we go folks. It’s the end of year list you’ve been waiting for. Behind the Billboard’s ‘Best of 2025’ with mince pies and dodgy crackers thrown in for good measure. In our humble opinion it’s been another great year for outdoor. Some brilliant work from the usual suspects, plus nice surprises from new agencies. Hopefully you’ll agree with our choices but if not, feel free to comment or drop us a note. The big questions: Will BBOOH retain their Agency of the year crown? Will a billboard without a logo win? And will Hugh wear his Christmas[...]

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The Incredibly High Stakes Of Black Friday

Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas. The post The Incredibly High Stakes Of Black Friday appeared first on AdExchanger.

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IKEA lines up five for life after Mother

Whoever wins the UK IKEA creative account will probably be greeted by a volley of jeers and old orange peel: the self-assembly giant has been widely ridiculed for departing Mother. Mother declined the repitch after a 16-year stint, with one review. According to Campaign IKEA has long-listed (because five is pretty long) three bits of … The post IKEA lines up five for life after Mother first appeared on More About Advertising.

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Content & Context Planning Calendar 2026 for Publishers

As another exciting year approaches, publishers are preparing to plan smarter, engage audiences deeper, and make every impression count. To make that journey easier, VDO.AI is excited to introduce the Content & Context Planning Calendar 2026. Thoughtfully created for publishers, this edition is designed to help you map an organised, high-performance year across content, traffic, […]

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IAB Tech Lab Launches New API to Tackle Programmatic Deal Inefficiencies

IAB Tech Lab, a non-profit consortium which creates technologies and standards for the digital media ecosystem, today announced the release of new API which it says will streamline and automate programmatic deal synchronisation between supply-side platforms (SSP) and demand-side platforms (DSPs). The Deals API, whose first version is now open for public comment, should help Read More

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New Report Finds That Quality Pays Off In Programmatic – And It’s Not More Expensive

We all know that we’re supposed to eat our veggies and skip the junk food. But knowing isn’t the same as doing. Marketers instinctively know that better data and higher-quality media drive better outcomes. But bad habits are sticky and they die hard, said Jamie Barnard, CEO of Compliant, a startup that tracks data quality […] The post New Report Finds That Quality Pays Off In Programmatic – And It’s Not More Expensive appeared first on AdExchanger.

By |December 4th, 2025|Categories: News|Comments Off on New Report Finds That Quality Pays Off In Programmatic – And It’s Not More Expensive
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