Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Branding Department associate Morgan Spina published an article in Law360 entitled “Influencer Marketing Partnerships Face Rising Litigation Risk.” In the article, Andy and Morgan discuss how social media marketing has matured and how brands and influencers are dealing with an increase of lawsuits due to their failure to meet legal disclosure requirements.

Every week, I attempt to share clutter-breaking creative ads. This week: work from Kia Canada, Astronomer as part of its PR for crisis management and more. Kia Sportage: tech talk Any product – be it a consumer durable or automobile has a set of features. Most of the advertising for such simply list such features [...] The post Kia Sportage, Astronomer PR and more: top creative ads of the week appeared first on Bhatnaturally.

The rise of YouTube in the US has made it the most-watched streaming service on TV by viewing share for more than two years. Now the Google-owned service is making similar gains in the UK, according to Ofcom's latest Media Nations report. In 2024, YouTube overtook ITV by share of total viewing to take the Read More

Seeking quality healthcare has become a proactive journey for many Indonesians—with thousands choosing to travel abroad in search of better treatment, modern facilities, and trusted medical expertise. Among the top destinations, Malaysia stands out as a preferred healthcare hub, thanks to its cost-effective medical services, comprehensive infrastructure, and seamless communication with skilled professionals. These combined […] The post Healthcare Marketing Strategy: Reaching Indonesian Patients via Airport OOH Ads appeared first on The Perfect Media Group.

TNT Sports is definitely the challenger brand in the UK TV sports market, more so than ever this season as the mighty Sky hoovers up even more matches. But Sky has rather lost its mojo as it promotes its (almost) monopoly in-house, treating football and footballers as god-like representatives of themselves, rather than the flesh … The post Underdog TNT Sports hits back first appeared on More About Advertising.

Don’t Give Me Your SaaS The software as a service (SaaS) business model has become synonymous with integration and interoperability. One SaaS business usually connects to other SaaS businesses. But not so much anymore, writes Keynes Digital Founder and CEO Dan Larkman at AdMonsters.  Wall Street investors and venture capitalists jumped on the SaaS startup […] The post Knock ’em On Their SaaS; Spotify Misses The Spot appeared first on AdExchanger.

The last time GMA won the demo was August 7, 2023.

In this week's Week in Charts: Reach's Piers North on AI's impact on search, ProSieben overtakes MFE in market cap, and buyers report mixed experiences with RMNs. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts Read More

O’Neil has been the vp and general sales manager for WITI in Milwaukee since June 2024.