Lloyds goes to Publicis for its “seamless end-to-end experience”
Lloyds Bank is running a new campaign for its Premier account (the one they charge for) via Publicis Groupe (fairly recently anointed as rival Santander’s global AOR) after abandoning adam&eveDDB and putting its black horses out to well-earned pasture. New CMO Suresh Balaji says: “Our new Lloyds Premier campaign is all about bringing our experience-led … The post Lloyds goes to Publicis for its “seamless end-to-end experience” first appeared on More About Advertising.
The WIR: Germany Mulls 10 Percent Tech Tax, MFE and PPF Discuss Joint ProSieben Takeover, and AI Video Startup Creatify Raises $15.5 Million
In this week's Week in Review: Germany considers a new tax on tech giants, ProSieben's suitors consider a joint takeover, and AI video ad startup Creatify gets backing from Jeffrey Katzenberg. Top Stories Germany Considers Ten Percent Ad Tax on Tech Giants Germany's government is putting together plans to place a new tax on specific Read More
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