Bubl the O2 robot has now been left firmly behind as VCCP gets ready for the holiday season with two mature easy riders embodying the freedom of the open road, assisted by O2’s free roaming deal across Europe. The Sean Bean voiceover provides continuity – he’s been doing this for 23 years – as the … The post O2 goes on holiday with VCCP first appeared on More About Advertising.

Why Weak Thinking Is Starving Creativity A strange thing is happening in adland. Budgets are holding. Tools are multiplying. Content is everywhere.And yet—campaigns are feeling flatter, safer, forgettable.We’re showing up more. But saying less. According to Lions’ State of Creativity 2025 report, we now know why: 51% of brands say their insights are too weak […]

Deployed in high-visibility locations such as college campuses, municipal parks, stadium entrances, and pedestrian plazas, the SmartFlower transforms ordinary public spaces into The post It’s SmartFlower For OOH first appeared on OOH TODAY.

Top Tips for Cannes O2 – Daisy An easy pick and a brilliant one. Smart, sharp, and entertaining. Daisy is the first AI that doesn’t save people’s time, it wastes it. What I love most? When creativity tackles a real-world problem and turns it into something smart, bold, and genuinely useful. That’s when a brand … The post Daniela De Seta of BETC Paris: my Top Tips for Cannes first appeared on More About Advertising.

London transport body says allowing Bpas adverts on its network could bring police and City Hall into disrepute Transport for London has blocked adverts that urge people to lobby their MPs to vote to decriminalise abortion from running on its network because it claims they could bring the police and City Hall into disrepute. Parliament is expected to vote on whether to decriminalise abortion in England and Wales in the coming weeks, with amendments tabled to the crime and policing bill seeking to change the law.

Online sales are still stalled at Marks & Spencer following a cyber attack that is expected to cost the retailer around £300m. It’s not likely to be fixed before July, but the retailer is going ahead with this summer campaign from Mother – what else can you do? “Summer like you mean it” feels full … The post Mother M&S first appeared on More About Advertising.

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As many readers of this blog know, “keyword advertising” is an online marketing tool whereby advertisers purchase a keyword or phrase from internet search engine providers, especially Google. When a consumer searches for a term that has been purchased, the search returns sponsored links, typically marked as “Ad,” “Sponsored” or “Promoted,” as the top results, above even those results generated by the search engine’s algorithm.

Regardless of what agency brand they work for, all staff will now use @omc.com emails.