Prime Video and Omnicom Deploy Robocouriers in LA for Eddie Murphy Movie
Robocouriers are taking over the streets of Los Angeles. Prime Video and its media agency of record, Omnicom Media Group, have now partnered with autonomous delivery service Coco Robotics on […]
Kendrick Lamar is the latest celeb to take a bite out of advertising’s lunch
The latest celebrity creative to launch into the advertising space is Kendrick Lamar, the rapper who starred in this year’s Apple Super Bowl Half Time Show and famously has an ongoing feud with rival Drake. In launching Project 3 Agency, Lamar brings a strong pedigree of working with brands including Chanel, Converse, and Calvin Klein. … The post Kendrick Lamar is the latest celeb to take a bite out of advertising’s lunch first appeared on More About Advertising.
With a $650 Million Self-Funded Stadium, Chicago Fire FC Makes Its Big Pitch
Chicago Fire FC and Excel Sports Management make the $650 million facility's case to fans, brands, and global soccer ahead of its 2028 opening.
MAA Ad of the Week: Sydney Sweeney for American Eagle
The internet is like a hydra: someone objects to something and a thousand fully-formed objection specialists spring into action. As they did with Sydney Sweeney’s so-called “whiteness” in this campaign for struggling clothing brand American Eagle. It would be too obvious to say that genes rhymes with jeans….. A reminder that ads can still make … The post MAA Ad of the Week: Sydney Sweeney for American Eagle first appeared on More About Advertising.
Australian OOH Revs Up 19.36%
The Out of Home (OOH) industry has announced a net media revenue increase of 19.36% for Q2 2025. The continued double-digit growth of Out of Home demonstrates ... The post Australian OOH Revs Up 19.36% first appeared on OOH TODAY.
Fashion Takes the Lead on CTV with Sky-High Engagement Rates: VDO.AI Report
Reading Time: 3 minutes Fashion has always thrived on visuals and innovation, and CTV has quickly become the medium that allows the industry to unleash its full creative potential. We’re witnessing a shift in how fashion brands are reaching and engaging audiences, with CTV emerging as the channel of choice for high-impact storytelling and measurable brand results. VDO.AI’s latest ... The post Fashion Takes the Lead on CTV with Sky-High Engagement Rates: VDO.AI Report appeared first on VDO.AI Blogs.
Lab Podcast: Episode 173
The Biggest Travel Trends of 2025 https://medium.com/media/3a250e1ad38ed13c626ae14e516c49b6/href Welcome back to another episode of Floor 9. For this episode, host Tom Trudeau chatted with Adam Simon and Richard Yao from the Lab’s strategy team about our latest insights on travel. Together, they discussed some of the biggest trends in the travel and hospitality industry in 2025, including the financialization of the travel industry, the increasing use of AI to aid trip planning, and the increasing allure of intentional underplanning and flexible travel. All these topics ladder up to a discussion about the future of a “connected trip” experience that is being shaped[...]
WWE SummerSlam Taps Chase Freedom as First-Time Presenting Partner
WWE SummerSlam will be held over two days at MetLife Stadium.
Summer Bash Taps Into Wrestling’s Expanding Cultural Arena
Co-produced by Nue and The Masked Man Show, Summer Bash is a brand-backed fan event merging podcasting, hip-hop, and wrestling culture ahead of WWE’s SummerSlam weekend.
Safe Driving: The Role of Out-of-Home in Influencing Driver Behavior
TL;DR: Out-of-home ads help promote safe driving by reaching people during real-world driving moments. Behavior change is more effective when messages are timely, visible, and part of daily routines. Strategic placements, like near high-risk areas or nightlife spots, make safe driving ads more impactful. AllOver Media provides unique formats like gas pumps and truckside ads […] The post Safe Driving: The Role of Out-of-Home in Influencing Driver Behavior appeared first on AllOver Media.
