Executive summary: You get an AI ad targeting & creative revenue boost when audience modeling and modular creative testing move together. When clean signals, disciplined experiments, and simple unit economics line up, brands capture incremental revenue, protect margins, and scale across channels with confidence. This guide explains why it matters, how to run it, and […]

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American brands are riding K-pop’s wave by co-creating with the artists fans love most.

MSNBC saw the biggest fall in total viewers during primetime

The local news startup is shuttering its Houston and Boise operations and refocusing on personality-driven journalism

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: It’s Coming For You appeared first on AdExchanger.

The Candle, the Pumpkin, and Lucifer is a darkly whimsical short story that continues the fable of Lucifer, the tuxedo cat with world-domination in his eyes. When Halloween arrives, Michael ..his ever-devoted but oblivious human…discovers strange pumpkins on his doorstep, eerie gatherings of neighbourhood cats, and rituals flickering in candlelight. As jack-o’-lanterns whisper, rooftops fill with a feline […]

JCDecaux, OUTFRONT Media, New Tradition, RapportWW, Social Indoor, SILVERCAST Media, Evolve OOH, i-media, Global, oOh! -- be the first to congratulate these OOH movers! The post OOH Moves Today – 26 Moves This Week! first appeared on OOH TODAY.

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which 50% of the creative pixels are in view on the page for one continuous second. Enticing, no? Jokes aside, this dynamic is […] The post Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar appeared first on AdExchanger.