Episode 107 – Alice Goodrich
Visuals: https://getbehindthebillboard.com/episode-107-alice-goodrich Episode #107 features the wonderful, multi-talented Alice Goodrich from VCCP. We spent a lovely hour discussing Alice’s county-level tennis career, her time as a Dior makeup artist, her stint as an internal comms assistant for the British Army and how she served as a stand-in for Gary Barlow of Take That. And incredibly, we found time to discuss her brilliant advertising career :-) We talked at length about Cadbury’s Dairy Milk "Made to Share" campaign which is a huge favourite of ours. The campaign, which Alice wrote with Tom Lee, has won gongs galore and is currently running[...]
When discovery becomes decision: How AI Search is redefining customer intent
AI compresses the consumer journey. Discover how Bing Search shapes intent, validates options, and drives action at key decision moments.
Mehmet Bal – Chief Product and Technology Officer, Infinite Studios
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Mehmet Bal, Chief Product and Technology Officer at Infinite Studios, a next-generation entertainment platform at the intersection of human creativity and AI. Mehmet discuss how he evolved from aspiring basketball player to tech leader and shares his perspectives on how AI is transforming creativity, storytelling, and the future of advertising. Podcast Breakdown 00:00 - 03:35 Introduction, basketball roots & overcoming fear03:36 - 07:05 Journey to engineering, startups & Apple’s 5G work07:06 - 10:45 Adobe, generative AI & the start of the creative[...]
Stagwell Sees In-Housing As More Opportunity Than Threat
While AI is accelerating the rate of in-housing among clients, the role of the agency is changing with it, argues James Townsend, EMEA CEO at Stagwell, and these relationships are increasingly ending up in hybrid models. "We probably see it as more of an opportunity than a threat at the moment, by how we can Read More
Pinterest Launches CTV Audiences Following tvScientific Acquisition
First announced in December 2025, Pinterest's acquisition of tvScientific, a CTV performance advertising platform, marked a surprising development in the rise of performance TV, while signalling the social sharing site's most signficant move into the CTV space. Following the completion of the takeover back in February, today Pinterest has announced the launch of its audiences Read More
Why Your Billboard Budget Is Backwards and How to Fix It
How many times does someone need to see your billboard before it sticks in their head? Mark Watson, Senior Account Executive at Blip, has an answer. According to him, seeing a billboard six times over 90 days is enough to build real brand familiarity. He calls these six views qualified impressions. Get enough of these […] The post Why Your Billboard Budget Is Backwards and How to Fix It appeared first on Blip Billboards.
5 Questions For… the CNN Team in the Control Room During the WHCD Shooting
CNN's Eric Hall and David Foote shared their control room experience as the WHCD went from a light-hearted affair to a breaking news situation.
Netflix’s Running Point Scores Several Integrated Brand Partnerships in Season 2
Netflix viewers will notice State Farm, DoorDash, Lexus, and more in the new season of Running Point.
3,000 Images, Zero Dialogue: How This Studio Made AI Films Without Sacrificing the Creative Soul
Three AI-generated shorts taught Purga Films and Gut key lessons about working with the tech
VaynerX Launches Tamara Group, Betting Production-Led Is the New Agency Model
New agency launches with clients including Ulta Beauty, Mrs. Meyer’s, and Method
