Both VCCP and Joint have launched new campaigns that join a growing number of ads choosing to veer away from the purposeful and steer heavily into the nonsensical. For Fridge Raiders snacks, Joint has conjured up a couple of hapless arctic explorers for no obvious reason other than entertainment value. And likewise with VCCP and … The post Advertising gets absurd: VCCP and Joint serve up strange solutions first appeared on More About Advertising.

Adidas always said that “impossible is nothing”. They may have ditched the slogan but at the 2026 London Marathon, the brand’s new Adizero Adios Pro Evo 3 shoe propelled Sabastian Sawe to achieve the seemingly impossible: he became the first human to break the two-hour time barrier for the 26.2 mile race. The hype around … The post The record-breaking Adios Pro Evo 3 shoe says it all for Adidas first appeared on More About Advertising.

This is timely: at the same time as WPP CEO has revealed a predicted tough Q1 (but with lots of optimistic noises) WPP Creative has landed the global creative account for Henkel from Omnicom. Henkel brands include Persil (in most markets) and Schwarzkopf. Omnicom’s Germany-based HeimatTBWA worked on brands including Persil, Pril, Somat, Perwoll, Spee, … The post Henkel creative moves to WPP first appeared on More About Advertising.

Conversations with Sephora, SmartCommerce, Liquid Death, and more.

Plus, how experiential marketing builds brand equity that traditional advertising no longer can.

Most social media strategies are built around single moments. One ad is expected to do everything, introduce the brand, explain the product, and drive action. However, real decisions don’t happen in one step. They happen over time, as people see, learn, and build confidence. That’s where a sequential messaging strategy comes in, instead of repeating […]

The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards apps, but its competed with Impact as early affiliate networks platforms for ecommerce companies and other direct advertisers to connect […] The post Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry appeared first on AdExchanger.

I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Vegas for Leadscon last week.  Lead gen and programmatic tend to live in different corners of the ecosystem. Lead gen is obsessed with calls and […] The post What A Lead Generation Conference Taught Me About Fixing Ad Ops appeared first on AdExchanger.

Much chatter among those largely opposed to the dominance of the tech giants that such companies are now bigger, richer and able to do more than even established countries – like the UK. Tesco in the UK is worlds away in terms of inflated market value but with 30% or so of the grocery market … The post Tesco’s free fruit friendly giant hits the spot first appeared on More About Advertising.