The Best Billboard I Saw Today
Nothing to Sneeze At The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing
In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more efficiently. But the creative used in performance campaigns can often look or feel … off. When there are metrics to hit and placements to fill, creative often takes a […] The post Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing appeared first on AdExchanger.
Broadsign Partners with JB Hi-Fi
“We’re seeing strong interest in retail media from advertisers and brands who want to reach local audiences where purchase intent is The post Broadsign Partners with JB Hi-Fi first appeared on OOH TODAY.
Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen
Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the holding company’s Q1 earnings call on Tuesday, which was also its first full quarter with IPG folded in. Seven years after IPG bought […] The post Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen appeared first on AdExchanger.
Sid Lee Integrates Godfrey Dadich Partners and Names Derek Robson as Chairman
Sid Lee Group, the award-winning global collective celebrated for shaping culture through creativity and innovation, announced two major moves today to optimize client success and continue its U.S. expansion. The company has formalized the integration of San Francisco-based Godfrey Dadich Partners (GDP), a creative marketing agency grounded in journalism and design, and has appointed industry veteran Derek Robson to serve as chairman of Sid Lee Group. Robson, renowned for his transformative work at agencies including IDEO and BBH, will oversee this integration and lead the further U.S. expansion of Sid Lee Group. In addition to his other accomplishments, he gained[...]
The Trade Desk’s Jeff Green Tells Agencies ‘We Want to Help’ After Months of Tension
The exec extended an olive branch to ad agencies after fallouts with Publicis, WPP, and Dentsu.
Omnicom Focuses Investors on ‘Core Operations’ in Q1 as It Plans to Offload Agencies
The holding company is disposing of businesses that account for $3.2 billion in revenue within the next year.
FCC Orders Early Renewals for ABC TV Licenses Following Scrutiny Over Kimmel Joke
The FCC directed eight of Disney’s owned-and-operated television stations to file their broadcast license renewals early.
Week in Charts: Rory Sutherland on AI Reshaping the Ad Industry, New Entrants Shake Up the European OS Market, and UK M&A Bounces Back
In this week's Week in Charts, Rory Sutherland on AI reshaping the ad industry, new entrants shake up the European OS market, and UK M&A bounces back. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts Read More
WPP Says New Business Wins Show Turnaround Efforts Are On Course
British agency group WPP's 'Elevate28' turnaround strategy, unveiled earlier this year, set a three-year plan to return the group to organic growth. Turnarounds don't happen in a day, so for 2026 the priority has been stabilising the business, particularly in relation to net new business. So while the headline figure from this morning's Q1 earnings Read More
