New Disney CEO Reveals the AI Enhancements Coming to Disney+
In his first earnings call, CEO Josh D'Amaro calls Disney+ the 'digital centerpiece' of the company.
Advertisers Spent $1 Billion on Criteo in Q1, Up 8% Year-Over-Year
Still, Criteo's growth numbers remain plagued by two major client losses.
Ziff Davis Buys Four Brands From Recurrent Ventures, Launches a Lifestyle Group
The company acquired Dwell, Domino, Business of Home, and PopSci, extending a multiyear roll-up as competitors pull back from the open web.
Old Navy Appoints Michael Francis as Chief Customer Officer Amid Turnaround
Gap Inc. has brought on veteran brand executive Michael Francis as chief customer officer of Old Navy and head of marketing shared services for the group.
People Inc. Looks Inward For Growth As Its Search Traffic Downsizes
People Inc. is making “who needs Google?” an entire business philosophy. The company – still technically IAC, though it’s rebranding to People Inc. – is undergoing a major reorganization. The company has spent the past few years revamping its structure to be less dependent on search and social platforms, senior executive and chairman Barry Diller […] The post People Inc. Looks Inward For Growth As Its Search Traffic Downsizes appeared first on AdExchanger.
From Downloads To Daily Use: Rethinking The Value Exchange In App Marketing
The last decade of app marketing drove massive success in downloads thanks in large part to preloads, install campaigns and carrier partnerships. But the app download is just the beginning. Ninety percent of new users stop using an app after seven days, eMarketer warns. How do we turn those installs into sustained engagement? We need […] The post From Downloads To Daily Use: Rethinking The Value Exchange In App Marketing appeared first on AdExchanger.
The Real WPP Story Is in the Margin, Not the Revenue
When WPP posted its first-quarter numbers last week, one line did all the talking.
AB InBev Wins Cannes Lions Creative Marketer of the Year for a Historic Third Time
Cannes Lions has named AB InBev as its 2026 Creative Marketer of the Year.
Exverus by Brainlabs’ Aaron Silva Is the Good Cook Behind Big Evil Barbecue
The assistant director of ad ops makes all his meats at home on a collection of grills and smokers.
How I AI: Tech Recipes CEO Brian Chap Built a ‘True Decision Engine’
Inside the strategic consultancy's RootIQ product, plus how Chap uses AI at home.
