Revolving Door Roundup: CNN Names Alex MacCallum COO
CNN names new COO and other moves from around the news industry.
CTV measurement shouldn’t be a black Box: bringing transparency to Connected TV
CTV measurement is becoming more essential, because Connected TV (CTV) continues to attract larger portions of brand budgets as streaming becomes the dominant way people consume content. But while investment is growing, confidence hasn’t always kept pace. According to eMarketer, marketers often struggle to answer basic questions about their CTV campaigns. Who actually saw the […]
WPP hires chief transformation officer from Estée Lauder
Estée Lauder’s SVP transformation, Anne-Isabelle Choueiri, has joined WPP as chief transformation officer. Based in New York, the French national spent six years at the global beauty giant and took on the transformation a year ago. She started out as a management consultant at Accenture in 2000 before switching into the digital marketing space. Choueiri … The post WPP hires chief transformation officer from Estée Lauder first appeared on More About Advertising.
WPP Taps Estée Lauder’s Anne-Isabelle Choueiri as Chief Transformation Officer
She’ll be central to the holdco's three-year turnaround plan.
Arrington Acquires Select North Texas Assets from Ralston
In light of that, a strategic review recommended the divestiture of these displays located north, west, and south of the The post Arrington Acquires Select North Texas Assets from Ralston first appeared on OOH TODAY.
Ads of the Week: 9 Campaigns That Caught Our Eye, From On to Coca-Cola
On, Coca-Cola, WNBA, Wise, AT&;T, and more are behind the week's standout ads.
Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth
Earlier this year, datafuelX rehired Dan Aversano, one of the company’s co-founders, to take the helm as CEO. Aversano will lead the company through its next growth phase, which revolves around – surprise, surprise! – connected TV and digital expansion. The post Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth appeared first on AdExchanger.
AI Ads Everywhere, Creative Scarcity
A well-placed billboard or installation isn’t competing with a thousand adjacent posts and notifications. It exists in physical space, at human scale, where context The post AI Ads Everywhere, Creative Scarcity first appeared on OOH TODAY.
