Freely Opens Up to CTV OS Partners’ FAST Channels with ‘Spotlight Channels’
Freely, the free streaming service launched by the UK’s public service broadcasters (PSBs), today announced the launch of 'Spotlight Channels', a new initiative which will allow the service's CTV operating system partners to embed their free ad-supported streaming TV (FAST) channels in Freely's live interface. Freely launched in the UK just under two years ago, Read More
Set Designers Weigh the Real Cost of News Networks Looking Like Podcasts
Is the casual on-air look of news shows a threat to the set design business?
That’s It!
But I will be in New Orleans for the IBO show, so I am hoping to come back jam packed with all kinds of The post That’s It! first appeared on OOH TODAY.
Why CTV Is Becoming The First Real Test Of Agentic Advertising
Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. That’s because CTV never fit cleanly into campaign execution models built for RTB-based trading. Programmatic trading introduced efficiency for commoditized inventory, but CTV has always been defined […] The post Why CTV Is Becoming The First Real Test Of Agentic Advertising appeared first on AdExchanger.
Best new creative ads: Volkswagen, Amazonia, Amstel and more
Every week, I attempt to share a curated list of best new creative ads. This week: ads for Volkswagen from Paris, a branding project from Brazil and more. Volkswagen: We didn’t invent anything Automobile category advertising is full of cliches. Montage shots of the vehicle’s exteriors and interiors and that’s that. That’s why I like [...] The post Best new creative ads: Volkswagen, Amazonia, Amstel and more appeared first on Bhatnaturally.
Inside the Ad Law Tool Kit: Advertising Claim Substantiation
Join us as we offer a sneak peek into select chapters from the newly released 14th edition of Venable’s Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. Want more? Click here to download the entire Tool Kit. Advertising Claims Substantiation Objective advertising claims must be supported by prior substantiation. These claims—whether express or...
what we are reading
grab it here
Los Angeles – National Account Executive—OOH Classifieds Today
...seeking a high-performing National Account Executive based in Los Angeles to join our dynamic sales team The post Los Angeles – National Account Executive—OOH Classifieds Today first appeared on OOH TODAY.
Proactive Selling Matters in Programmatic DOOH
the US & Canada ...1.2MM screens available to buy. Greater New York City has over 60,000 screens available, Brazil has over 80,000, France over 65,000 The post Proactive Selling Matters in Programmatic DOOH first appeared on OOH TODAY.
Week in Review: Sir Ian Cheshire Picked as New Ofcom Chair, Paramount Launches Publishing Division in IP Push, and Publicis Seals New Microsoft Deal GalleryWeek in Review: Sir Ian Cheshire Picked as New Ofcom Chair, Paramount Launches Publishing Division in IP Push, and Publicis Seals New Microsoft Deal
Week in Review: Sir Ian Cheshire Picked as New Ofcom Chair, Paramount Launches Publishing Division in IP Push, and Publicis Seals New Microsoft Deal
In this week's Week in Review: Ofcom announces its new chair, Paramount launches a publishing division, and Publicis wins Microsoft's media account as part of a wide-ranging new deal. Top Stories Sir Ian Cheshire Chosen as Ofcom Chair Sir Ian Cheshire has been announced as the UK Government’s preferred choice as Ofcom chair. He is Read More
