Marketers on the Move: Hires and Exits at GM, Old Navy, Canva, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
The New York Times Grew Digital Ad Revenue 32% in Q1. Here’s How to Copy It
The Times' chief advertising officer Joy Robins shares the strategy behind two straight quarters of outsized growth.
WPP Shareholders Approve CEO Cindy Rose’s Potential $14.8M Pay Package
The package significantly exceeds predecessor Mark Read’s salary and bonus compensation.
Adcolor Marks 20 Years With a New Program for a Changed DEI Landscape
Year-round events, a new awards approach, and a 2027 conference are among the evolutions to this year’s program
Does BT’s new corporate campaign lose direction?
Interesting to see that BT is going back to BT after majoring for years on mobile brand EE. To many of us (when we’re not complaining about it) BT is mostly notable for Open Reach which, in London anyway, vies with Thames Water for digging up the same bit of road over and over again. … The post Does BT’s new corporate campaign lose direction? first appeared on More About Advertising.
Most brands are not growing.They are spending.
The dashboard cannot tell the difference.—The Trust Ledger. Out
How to Take Over the World
In 2013, former CIA officer John Kiriakou went to prison. Not for t*rturing anyone — but for telling the world that the CIA was. He remains the only person ever incarcerated in connection with the agency’s t*rture program.
Roku Delivers Upfront Dinners With A Side Of Full-Funnel
Roku hosted several client dinners with all of the major holding companies as well as independent agencies in April, each with about 70 people per dinner. It's the second year Roku chose intimate client dinners over a formal TV upfront event, taking a page from Paramount's playbook. The post Roku Delivers Upfront Dinners With A Side Of Full-Funnel appeared first on AdExchanger.
