Week of April 27 Evening News Ratings: Nightly News and CBS Evening News Grow
Nightly News narrowed the gap with ABC World News Tonight in the Adults 25-54 demo.
Week of April 27 Morning News Ratings: Numbers Tighten Between Today and GMA
All three networks grew in total viewers.
Ticker: Fox News Debuts New Promo Campaign Celebrating America’s 250th Birthday
Fox Business Network is also celebrating the milestone.
How Keisha Taylor Starr Turned ION Into a Women’s Sports Powerhouse in 24 Months
The Scripps Networks leader on balancing creative ambition with financial rigor as a CMO.
PubMatic’s Agentic AI Is Going Beyond Direct Deals
The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, CEO Rajeev Goel told investors during the company’s Q1 earnings call on Thursday. That’s in addition to more than 1,000 direct publisher […] The post PubMatic’s Agentic AI Is Going Beyond Direct Deals appeared first on AdExchanger.
Identity Without Oversight
If a tree falls in a forest, does it make a sound? And if a UID2 doesn't work -- does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava's settlement with the FTC means for any ad tech company that handles location data. The post Identity Without Oversight appeared first on AdExchanger.
Amazon Data Will Be Available on Netflix Inventory in the UK May 18
The integration, in tandem with a LinkedIn tie-up unveiled this week, further underscores Amazon's ambition to dominate CTV ad buying.
Week in Review: CTV and AI Dominate Ad Tech Earnings, Major Distributors Back Microdramas, and Kraft Heinz Ramps Up Ad Spend
In this week's Week in Review: Ad tech companies report their Q1 earnings, RoseBerry Media launches, and Kraft Heinz commits to ramping up its ad spend. Top Stories CTV and AI Star in Ad Tech Earnings Major ad tech businesses The Trade Desk, PubMatic, and Magnite all reported their first quarter earnings on Thursday, with Read More
Marketers on the Move: Hires and Exits at GM, Old Navy, Canva, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
The New York Times Grew Digital Ad Revenue 32% in Q1. Here’s How to Copy It
The Times' chief advertising officer Joy Robins shares the strategy behind two straight quarters of outsized growth.
