There is a question that nobody in advertising wants to answer honestly, because answering it honestly would require admitting that the thing they have spent the last fifteen years building might be, in the most fundamental and non-metaphorical sense, fake. The question is this: Who is seeing your ads? Not

The industry has spent years debating third-party cookies, but AI has settled the debate. AI decision engines optimized for outcomes (sales, retention, lift) require deterministic identity, clean feedback loops and governable data lineage.  First-party data isn’t just preferred; it’s structurally necessary. And the capital is already moving: IAB’s State of Data report found that 71% […] The post AI Has Already Decided: First-Party Data Will Define Advertising’s Agentic Era appeared first on AdExchanger.

Hey Readers! You guys are great. Pat yourselves on the back. Thanks for returning to – or joining! – the AdExchanger Commerce Media Newsletter. I’m James Hercher, senior editor. And, as always, I’m keenly interested in emerging grocery aisle trends, especially snacks. So I was quick to grab an interview with Andrew Thomas, head of […] The post Archer Goes Brand Building To Protect Its Place On Grocery Shelves appeared first on AdExchanger.

We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public Policy & Legal Summit, including one reason regulators are paying more attention to data privacy: Their constituents consider it a “kitchen table” issue. Then, we turn to the mash-up of retail media and sports, which is opening up new opportunities across media and ad tech. The post Data Privacy At The Kitchen Table appeared first on AdExchanger.