On Neutral Ground: Why Content Licensing Needs Independent Settlement And Verifiable Payments
The content licensing economy has arrived faster than anyone expected. Microsoft and Amazon have both entered the marketplace business. Venture-backed startups like TollBit and ProRata have built infrastructure for publishers to license their content to LLMs. And, in 2025, AI companies committed an estimated $2.9 billion in licensing fees to a relatively small number of […] The post On Neutral Ground: Why Content Licensing Needs Independent Settlement And Verifiable Payments appeared first on AdExchanger.
Sales —OOH Classifieds Today
...seek a high-performing National AE based in Los Angeles to join our dynamic sales team, Denver —Local Media Sales Exec and Miami —Ad Sales AE The post Sales —OOH Classifieds Today first appeared on OOH TODAY.
Lamar and Ronald McDonald House Enter into Yearlong Partnership
Lamar’s nationwide Out of Home advertising network with local employee volunteerism to drive awareness of the Ronald McDonald House The post Lamar and Ronald McDonald House Enter into Yearlong Partnership first appeared on OOH TODAY.
Stream Companies Achieves Meta Certified Company Status
Recognition Highlights Stream’s Proven Expertise in Performance Marketing Across Meta Platforms The post Stream Companies Achieves Meta Certified Company Status appeared first on Stream Companies.
Amazon Flexes Its Reach With Star-Packed Upfront
The tech giant is betting on live sports, YA, fantasy, and spinoffs to woo advertisers.
At Fox’s Upfront, the World Cup, Tubi, and AI Adtech Headline the Pitch
Fox leaned into live sports, streaming growth, and a 'first principles' tech story, with a Baywatch remake making waves.
How to Read Analytics to Boost Website ROI
Every small business owner wants to know exactly how their online presence impacts customer engagement and marketing returns. Learning to navigate website analytics can help you pinpoint what matters most... The post How to Read Analytics to Boost Website ROI appeared first on PGN Agency.
NBCUniversal Peacocked Its Ad Performance Prowess On Its Upfront Stage
NBCU kicked off the 2026 upfront week with an original take on a not-so-original trend: ad performance. NBCU touted how it's tapping into modern marketing hot topics, such as sports and AI, to drive ad performance. The post NBCUniversal Peacocked Its Ad Performance Prowess On Its Upfront Stage appeared first on AdExchanger.
NBCU Kicks Off Upfront Week With Sports, AI, and a ‘Fast’ Vin Diesel Surprise
NBCUniversal's upfront event includes new adtech, Fast and Furious spinoffs, and Sunday night sports.
Lessons From Around Europe in How to Win in the TV Market
One of the questions asked at this year’s New Video Frontiers was whether European broadcasters are rising to the challenges posed by the growth of streaming and the continued shift of ad spend towards the tech giants. In her role as Director of TV at egta, Anne-Laure Dreyfus has a view of all the innovation Read More
