One agency will win the European Grand Prix. Entries for Ocean Outdoor’s annual Digital Creative Competition are now open in the UK, the Netherlands, the Nordics and Germany. Now in its 17th year in the UK, and sixth year across other Group markets, Ocean’s competition calls for bold ideas and original concepts that push the … The post Ocean Outdoor opens 2026 Digital Creative Competition for entries across Europe first appeared on More About Advertising.

That is instant karma for the entire industry. And it’s deeply frustrating for those who invest properly. The post The Rotten Apple Problem first appeared on OOH TODAY.

In 2026, brand credibility is paramount due to consumer demand for transparency and authenticity. BusinessWire reports that 97% of consumers value genuine brands with 85% of customers making a purchase from one of those brands.   Trust in a brand is the main influencer in making purchasing decisions, as consumers need to trust a brand before […] The post The Trust Economy: Why Brand Credibility Is the Most Valuable Asset in 2026 appeared first on McFadden/Gavender.

All three cable networks had double-digit growth in total viewers and the Adults 25-54 demo.

In automotive marketing, incentives often drive the message. Lease specials, APR offers, and rebates attract attention and encourage shoppers to take action. The challenge for dealerships is that these offers can change quickly.  The post Adapting Your Advertising to OEM Incentives appeared first on Stream Companies.

Running a business can feel like aiming at a moving target when trends shift overnight. For American small business owners, staying on top of industry changes is critical for remaining... The post Industry Trends for Small Business in 2026 appeared first on PGN Agency.

Spring is here, and the brighter weather and longer days mean more visibility for out of home ads. Brands are responding with the year’s first 5-Star poster ads The post OOH Of the Month —March first appeared on OOH TODAY.