From ‘Rank Me’ To ‘Trust Me’: How AI Is Rewriting The Rules Of Discovery
The mass adoption of LLMs is shifting internet search for consumers from following blue links to synthesized answers from LLMs. Zero click is here. As generative engines and personal AI agents begin searching, comparing and acting on our behalf, discovery will no longer happen on a search page. It will happen inside the answers with […] The post From ‘Rank Me’ To ‘Trust Me’: How AI Is Rewriting The Rules Of Discovery appeared first on AdExchanger.
Former Trade Desk CMO Ian Colley to Lead Marketing at DeepIntent
Adtech veteran joins healthcare-focused DSP amid linear-to-programmatic shift
From Billboards to Broadcast — and Back Again: Reflections and Remembering Ted Turner
From Billboards to Broadcast — and Back Again: Reflections and Remembering Ted Turner By Barry Frey, President, CEO, DPAA Global www.dpaaglobal.com Reflecting on Ted Turner’s passing last week, one cannot help but be moved by the extraordinary impact he had on media, our industry, and people around the world. In moments like this, I find […] The post From Billboards to Broadcast — and Back Again: Reflections and Remembering Ted Turner first appeared on OOH TODAY.
Industry Veteran Gary Greenstein Launches GNG Strategic Advisors
“One of the most valuable things I can offer is an honest account of what has worked — and equally important, what has The post Industry Veteran Gary Greenstein Launches GNG Strategic Advisors first appeared on OOH TODAY.
OOH Best Creative Last Week Today
Teachers, Ted Turner, Tacos, and Toast -- these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Croud Brings On Former Assembly North America CEO to Lead US Expansion
Valerie Davis will lead the agency's growth push and integration with Born Social in the region
The Marketers Rewriting the Brand Playbook Are Coming to Atlanta
Some of the most closely watched brand executives in the country will gather in Atlanta this September for Brandweek 2026, ADWEEK's annual summit for senior marketers.
Fox Sports conjures a winning World Cup game
It’s going to be World Cup assault and battery over the summer as the United States tackles the beautiful game in its inimitable way – President Trump will probably declare the US the winner before it’s even begun, ace boot-licker FIFA’s Gianni Infantino will probably concur. Broadcaster Fox Sports is taking a more measured view … The post Fox Sports conjures a winning World Cup game first appeared on More About Advertising.
Adland’s finest gear up for beer challenge: could a great campaign emerge at last?
It’s been a long time since we’ve had an outstanding beer campaign, for a big brand anyway. Publicis’ LePub has done a pretty good job for Heineken and now Heineken has assigned its other brands – not to Publicis although the agency wins global production. WPP’s Ogilvy and VML have won a smaller brand each … The post Adland’s finest gear up for beer challenge: could a great campaign emerge at last? first appeared on More About Advertising.
Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles
Agents of Confusion Marketers and publishers are testing agentic solutions for media buying. But it’s unclear whether agents will simplify or further obscure the programmatic supply chain. Omnicom CEO John Wren told investors last week that the holdco is testing agent-to-agent campaigns without ad tech fees, Digiday reports. Stagwell, Butler/Till and others are pursuing similar […] The post Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles appeared first on AdExchanger.
