Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots
AI-powered shopping agents are all the rage. Some, like Walmart’s Sparky and Amazon’s Rufus, have become household names. There’s also a crop of emerging startups dedicated to helping advertisers build their own agents. AI monetization platform Dappier is going a step further by helping marketers develop off-platform brand agents. On Monday, Dappier announced a new […] The post Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots appeared first on AdExchanger.
The Risk of “Renting Your Margin” in AI Partnerships
Agencies are developing partnerships with Big Tech companies to drive their AI capabilities, but for independent agency PMG, building its own AI platform is fundamental to its business model. "If you just partner then really you're renting your margin over a period of time," says Josh Krichefski, President, EMEA at PMG. "It's never sustainabile." In Read More
Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot
The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets.
Miami -Ad Sales AE —OOH Classifieds Today
...seek a high-performing National AE based in Los Angeles to join our dynamic sales team, Denver —Local Media Sales Exec and Miami —Ad Sales AE The post Miami -Ad Sales AE —OOH Classifieds Today first appeared on OOH TODAY.
OAAA 2026 OOH Media Conference Unveils New Speakers
Full agenda now live as industry leaders to spotlight AI, creativity, and the impact of real world media ...May 11–13 in Dallas The post OAAA 2026 OOH Media Conference Unveils New Speakers first appeared on OOH TODAY.
Coco Robotics Joins MOOHA
world’s largest urban fleet of autonomous sidewalk delivery robots double as a new OOH channel, combining mobility, data, and real-world engagement The post Coco Robotics Joins MOOHA first appeared on OOH TODAY.
