15,000 clients are reportedly heading to La Croisette for this year’s Cannes Lions, which at least indicates a degree of curiosity about those dark arts. However new research from the World Federation of Advertisers and Cannes Lions shows most advertisers prioritise efficiency over effectiveness and creativity. Just three in 10 multinational marketers say their teams … The post New WFA/Cannes Lions survey shows clients all at sea with creatiivty first appeared on More About Advertising.

THE FOUNTAIN OF FILTH – CHANNEL 4 To launch Dirty Business, a Channel 4 drama about Britain’s sewage scandal, 4Creative created The Fountain of Filth: a giant fountain where ordinary people appeared to vomit polluted water beneath a wealthy businessman overflowing with cash. I love ideas like this because they’re impossible to misunderstand. In a … The post Chrystel Jung of BETC Paris: (Not) My Top Tips for Cannes first appeared on More About Advertising.

One of the things I learned very early on in my somewhat checkered career was that bullshit works, and outrageous bullshit works even better. Among my favorite quotes is that of movie scriptwriter, William Goldman, who once said… “Nobody in Hollywood knows anything about anything.” I must confess, I have “homaged” the shit out of … The post George Parker: the 10.72 Coruscate Lying Secrets of Insanely Artisanal Advertising! first appeared on More About Advertising.

Now the platform is out of retirement. After a competitive review, Denver Water reunited with Sukle — for a new chapter called “The Water Is Missing.” The post The Snow Didn’t Show —Denver Water first appeared on OOH TODAY.

even the most powerful digital media are major beneficiaries of in-person conversations and networking. The post The Power of In-Person first appeared on OOH TODAY.

Sports, Subway Stops, and a Winning Campaign The post The Best Billboard I Saw Today first appeared on OOH TODAY.

new features span campaign planning, guaranteed delivery, and measurement, closing key gaps in how Programmatic Digital DOOH is planned, bought, and measured The post ASK Perion first appeared on OOH TODAY.

two new directors appointed to the WOO Board, ...now has a truly global reach The post McIntyre and Vianta to WOO first appeared on OOH TODAY.

In a world where consumers scroll quickly, skip ads, and constantly switch between different platforms, marketers face one major challenge: how to capture attention without overwhelming the audience? The simple answer to this challenge is the content mix, a simple yet effective framework that helps businesses balance value, engagement, and promotion. The rule is popular […] The post What Is the 3-3-3 Rule in Marketing? appeared first on IndoorMedia.