The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them)
Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story. Precise.ai, a startup founded by a pair of ad tech vets, is trying to change that by applying an approach called “decisioning economics” to programmatic, which involves measuring the cost and contribution of everything that […] The post The Startup That Wants To Audit Your Programmatic Decisions (Every Single One Of Them) appeared first on AdExchanger.
Fox Announces TV Industry’s ‘First End-to-End Agentic Ad Platform’
Fox rolls out new agentic capabilities across linear and digital.
How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits
The supply path optimization (SPO) trend has DSPs going direct to publishers, cutting out SSPs in the process. Meanwhile, SSPs are going direct to buyers, cutting out DSPs. But who gets cut out when an ad agency implements its own SPO policy? As it turns out, SSPs are still generally seen as expendable hops in […] The post How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits appeared first on AdExchanger.
CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools
If you think programmatic advertising on the open web is opaque, well, it’s got nothing on the app economy. Mobile ad network margins can run as high as 40% or 50%, said Felix Braberg, a mobile gaming consultant and ad monetization expert. And even when publishers negotiate contractual caps, there’s no way to confirm they’re […] The post CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools appeared first on AdExchanger.
How A New MCP Is Helping Advertisers Bet Bigger On YouTube
YouTube doesn’t have an official MCP server, so third parties have had to take matters into their own hands. On Wednesday, video advertising platform Pixability joined the conversation with the launch of a Model Context Protocol-enabled agent built specifically for YouTube ads that allows clients to integrate Pixability’s proprietary YouTube intelligence and data into their […] The post How A New MCP Is Helping Advertisers Bet Bigger On YouTube appeared first on AdExchanger.
The Trade Desk Forms A Travel And Hospitality Media Network
It’s a bird; it’s a plane; it’s a network of travel media networks. On Wednesday, The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA. (That’s how it’s branded, and Marriott refers to it as “Riot Media.”) […] The post The Trade Desk Forms A Travel And Hospitality Media Network appeared first on AdExchanger.
Why Agentic AI Is Just The ‘A’ Without The ‘I’ Right Now
I’ve always loved sci-fi movies and the way they portray futuristic worlds shaped by advanced technological innovation. One of my favorite movies is the ’80s classic “The Terminator.” And the more I hear about “agentic AI” in ad tech, the more I think the film is a perfect analogy for what’s happening right now. The […] The post Why Agentic AI Is Just The ‘A’ Without The ‘I’ Right Now appeared first on AdExchanger.
How To Turn a Weekend Vibe Code Into a Cannes-Ready AI Radio Station In a Month
Here’s how Code and Theory took a project vibe coded over the weekend and, in over a month, turned it into a product it might sell in the future.
What If Cannes Used Its Influence for Something Bigger?
At Cannes, we are gifting people real charitable dollars from major donors, that they can direct to a nonprofit on the Inspired platform. People will get to choose from incredible organizations tackling hunger, health, education, climate, disaster relief and more.
Brooklyn Beckham cashes in on family feud in World Cup spot for DoorDash
DoorDash is delivering controversy along with the food and drink during this year’s World Cup. The company has released an ad campaign starring David and Victoria Beckham’s estranged son Brooklyn making a mockery of the ongoing rift with his family. A rather unkempt Brooklyn (who previously worked with rival Uber Eats) smirks from his sofa: … The post Brooklyn Beckham cashes in on family feud in World Cup spot for DoorDash first appeared on More About Advertising.
