From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.

An annual tradition in which we weigh in on our top 10 ads that won the moments between the plays in this year's Super Bowl. The post LOOMIS Super Bowl Party — Our Top 10 Ad Picks appeared first on The LOOMIS Agency.

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. On Tuesday, the ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas, according to iSpot CEO Sean Muller. […] The post Say Hello To SAGE, The Latest Agentic AI Platform appeared first on AdExchanger.

i-Health—the company behind women’s over-the-counter brands AZO, Estroven, and Culturelle—has expanded its relationship with Dentsu, naming the agency its media and creative AOR as it looks to modernize its portfolio […]

While the Big 3 have always dominated, ...over the last 8 years it's been The Big 1 and Then 2 Trailing. Take a victory lap, Lamar The post Clear Channel Outdoor to be Acquired for $6.2 Billion first appeared on OOH TODAY.

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce, Meta, Amazon-owned Ring and a smaller company called Genspark.ai all used Super Bowl spots to promote their products as AI tools meant to help boost productivity and inspiration – rather than replace, annoy or deceive. “A lot […] The post AI Made A Record Play During Super Bowl LIX appeared first on AdExchanger.

The European Commission says that short-form video specialist TikTok breaks restrictions on addictive design which are encoded in the EU's Digital Services Act, a major piece of legislation which regulates tech businesses and prohibits harmful business practices. Following an investigation into the app which kicked off in 2024, the European Commission has issued a preliminary Read More

Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as 30% in how they interpreted the same ads.

America’s Test Kitchen will acquire the core media brand, while Schoolhouse and Dansk go to separate buyers.