Influence, At Half The Cost; Are ChatGPT Ads On Target?
Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week. The post Influence, At Half The Cost; Are ChatGPT Ads On Target? appeared first on AdExchanger.
ATTN: Names Former BuzzFeed, Complex Executive Edgar Hernandez Its First Chief Commercial Officer
The hire comes weeks after the social publisher returned to founder ownership.
Stat of the Week: Converting Affluence into Advocacy
Reaching high-net-worth individuals is notoriously difficult in a fragmented media landscape ...OOH remains the "un-skippable" medium for this elusive group The post Stat of the Week: Converting Affluence into Advocacy first appeared on OOH TODAY.
WPP creative agencies sound positive note
Ogilvy offshoot INGO is adding an Amsterdam hub to its existing operations in Stockholm, Hamburg and Zurich and has appointed Ogilvy’s Lucy Tone-McGurk as its first global chief client officer. INGO (below) works with clients including including IKEA, Deutsche Telekom and Burger King. Tone-McGurk says: “I have been a huge fan of INGO for years … The post WPP creative agencies sound positive note first appeared on More About Advertising.
How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns
Amid a federal immigration crackdown that’s produced widespread allegations of law enforcement misconduct and resulted in the high-profile deaths of two US citizens, the state of a local news publisher’s advertising business can seem inconsequential. But the Minnesota Star Tribune has to deal with how its duty to keep the public informed impacts its monetization […] The post How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns appeared first on AdExchanger.
Sports, Influencer and Media Buying Capabilities to Drive M&A This Year
While Sky's proposed £1.6 billion takeover of ITV's media and entertainment business reportedly hits some bumps in the road, the overall M&A landscape for media and marketing in the UK looks smoother this year than in 2025. According to Moore Kingston Smith (MKS), a multi-disciplinary advisory, tax and audit firm that tracks deals in the Read More
Dinosaur Pumps Up the Terror with a Flat
To achieve big-screen scale on a modest budget, used a blend of human creative craft and carefully directed AI production tools to achieve The post Dinosaur Pumps Up the Terror with a Flat first appeared on OOH TODAY.
Ad preview hub and other product news for February 2026
See what’s new in Microsoft Advertising for February 2026: an enhanced ad preview hub for Audience ads, plus Performance Max and Google import updates.
Freestar’s CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers
How do digital publishers navigate programmatic ad tech’s “flight to quality” while also dealing with their search traffic flying out the window? That’s the challenge and opportunity facing publisher monetization networks like Freestar, says CEO Kurt Donnell on this week’s episode of AdExchanger Talks. While Donnell acknowledges that “it’s freaking tough for publishers right now,” […] The post Freestar’s CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers appeared first on AdExchanger.
Old Spice marks ‘The End of Adolescence’
Old Spice can hardly have known about Victoria Beckham’s spot of difficulty with son Brooklyn when they OK’d this new campaign from Wieden+Kennedy (it’s an update of a 2014 effort anyway) but ‘The End of Adolescence’ from Wieden+Kennedy HQ certainly strikes a chord. W+K originally made its mark on Old Spice with Isaiah Mustafa of … The post Old Spice marks ‘The End of Adolescence’ first appeared on More About Advertising.
