TBWA Alum Launch AI-Native Shop with Hitachi as Founding Client
Two former TBWA leaders have left Omnicom to launch JK, an AI-native strategy and creative agency debuting with Hitachi as a global founding client and built to accelerate “brand velocity” in the AI era.
Social Media Advertising Trends Shaping Pune’s Brand Ecosystem
From the quiet, quintessential town of the 80s and 90s to today’s bustling metropolitan, Pune’s identity has undergone a generational shift in recent decades. Conventionally, the city was known for its top-tier universities and educational institutes. Today, it is known for its IT parks and manufacturing centers. However, in addition to these, Pune has also… Read More »Social Media Advertising Trends Shaping Pune’s Brand Ecosystem The post Social Media Advertising Trends Shaping Pune’s Brand Ecosystem appeared first on Prajapati Advertising.
McCann makes promising debut for LinkedIn
LinkedIn is one of the wonders of the age, a testimony to Miscroft’s ability to spot money-making opportunities even if its execution is often lumpy. As to the all-conquering site itself, never knew there were so many CEOs in Weybridge, Surrey. LinkedIn has chosen McCann to handle its first big brand campaign and, rather bravely, … The post McCann makes promising debut for LinkedIn first appeared on More About Advertising.
ABCD+ 40 Anniversaries, 28 Birthdays This Week!
JCDecaux, Lamar, BackLite Media, Entry Media, Circle Graphics, oOh!, Global Street Art, InstoreScreen, Clear Channel, Adams Outdoor, Posterscope, Spark Foundry, Wall GmbH, dentsu, Fairway Outdoor, Circle Graphics, and Bauer Media Outdoor-mark these milestone moments in OOH. The post ABCD+ 40 Anniversaries, 28 Birthdays This Week! first appeared on OOH TODAY.
Local Media Needs Consolidation To Compete, But An Outdated Legal Standard Stands In The Way
When I was a kid, my dad ran a small local business. Like countless owners, he depended on local broadcast media to reach customers, build trust in the community and keep the lights on to support our family. That connection between local media and local livelihoods left a lasting impression on me and pulled me […] The post Local Media Needs Consolidation To Compete, But An Outdated Legal Standard Stands In The Way appeared first on AdExchanger.
Omar Oakes: An ‘exodus’ in advertising? Something doesn’t add up
My mother, of all people, sent me an alarming story from her favourite newspaper informing the world that “UK ad agencies undergo their biggest exodus of staff as AI threatens industry”. Oh dear, it’s happening. The singularity is upon us. Bots are replacing all human endeavour. In fact, I think I remember there being a … The post Omar Oakes: An ‘exodus’ in advertising? Something doesn’t add up first appeared on More About Advertising.
Silverpush Partner Spotlight: Moka Goto, Digital Planner at Dentsu Digital Global Center
This week, the Silverpush team spoke with Moka Goto, Digital Planner at Dentsu Digital Global Center, to discuss how YouTube advertising is evolving towards 2026. From shifting planning mindsets away from pure scale towards context and moments to rethinking how performance is evaluated, Moka shared how Dentsu Digital is exploring more intentional, insight-led YouTube strategies […]
A New Startup Is Personalizing Paywalls for Bots and Humans Alike
Monetization OS, which has raised millions and partnered with Google, brings a new approach to the emerging world of content marketplaces
The Getty Is “ALL FOR ART”
LOS ANGELES — The J. Paul Getty Trust introduced a new brand identity that captures the breadth and complexity of its work and defines and symbolizes what makes it unlike any other arts institution in the world. “This new design reflects Getty’s personality and where we are headed,” said Katherine E. Fleming, president and CEO […] The post The Getty Is “ALL FOR ART” appeared first on Adpulp.
ONE Asia Creative Awards Launches Inaugural Chinese New Year Awards
ONE Asia Creative Awards, part of the global nonprofit One Club for Creativity, announces the launch of the inaugural ONE Asia Chinese New Year Awards, a new platform dedicated to recognizing the very best creative work emerging from across the APAC region during the year of the Horse. For the first time, ONE Asia will spotlight the extraordinary body of storytelling that appears each year around Chinese New Year, a cultural moment that has become one of the most creatively competitive and emotionally resonant advertising periods in the world. Chinese New Year is more than a festive occasion. It is a cultural reset. It’s a time when brands move[...]
