Marketers Are Getting Used To AI In The Ad Stack
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on large-language models like OpenAI's ChatGPT. The post Marketers Are Getting Used To AI In The Ad Stack appeared first on AdExchanger.
John Claridge obituary
Photographer revered for his intimate portrayal of the East End in which he grew up At a funfair on Wanstead Flats, east London, in the mid-1950s, a plastic camera was up for grabs. Eight-year-old John Claridge saw it and needed it. He wanted to preserve the memories of everything that whirled around him and take them back home to the terrace house in Plaistow in which he had been born. He threw rings to win it but missed. He left empty-handed, but his course was set. That path would lead to a decades-long, multi-award-winning career as an advertising photographer. He[...]
Artists are making ‘anti-slop’ to rebel against AI: ‘It’s been rammed down our throats’
In response to AI’s hyperrealism, artists and creatives are gravitating toward the homespun and imperfect Earlier this year, a group of film-makers, commercial directors and AI industry influencers gathered in New York City for the Runway AI Summit – a daylong hype-fest, trumping up the potential of this new technology. During one talk, Rob Wrubel, co-founder and managing partner at San Francisco ad firm Silverside, talked up his work on the Coca-Cola company’s AI-generated 2025 Holiday Caravan ad. “What’s incredible about AI,” Wrubel said, “is that you can go from script to production is just two weeks!” What Wrubel failed[...]
Anthony Head obituary
Stage and screen actor best known for playing Rupert Giles in the US television series Buffy the Vampire Slayer Anthony Head found fame as half of the Gold Blend couple in commercials that captured the imagination of the British public in the late 1980s and 90s. They paved the way to success for him on US television in the supernatural horror series Buffy the Vampire Slayer (1997-2003), playing the “watcher” and mentor of Sarah Michelle Gellar’s title character. As the prim English librarian Rupert Giles at Sunnydale high school, he is assigned to Buffy Summers, a cheerleader there, by the[...]
Hearst Magazines Launches Aura IQ, an AI-Powered Ad Platform
The new offering can build custom audiences from RFPs in minutes, down from hours.
Submissions Now Open for ADWEEK Agency of the Year 2026
Entries for ADWEEK’s 2026 Agency of the Year awards are now open. From industry stalwarts to emerging shops, ADWEEK annually celebrates the agencies pushing marketing forward while driving strong business […]
Editor’s Note: Welcome to Cannes! The Robots Are Expecting You
Plus, the advertising savvy of Priyanka Chopra Jonas and ADWEEK's latest vertical, Dealroom.
Priyanka Chopra Jonas Is the Luxury Brand Whisperer
Priyanka Chopra Jonas conquered the entertainment worlds of two countries. Her advertising career is shaping up to be even more impressive.
Gordon Ramsay Wants Fans to Order Uber Eats, Not Cook, During the World Cup
Gordon Ramsay brings his signature chaos to Uber's first global delivery campaign.
Gopuff Knows What Snacks You Want, Thanks To This Composable CDP
Two things everyone loves: late-night snacks and retail media networks. Okay, maybe the latter is up for debate, but advertisers certainly love RMNs (within reason – there is such a thing as too many). But putting that issue aside, retail media is becoming a lucrative revenue generator for Gopuff, purveyor of aforementioned late-night snacks. On […] The post Gopuff Knows What Snacks You Want, Thanks To This Composable CDP appeared first on AdExchanger.
