The Real Problem We’re Facing  Let me start with a reality I’m seeing across the industry: most dealerships are still competing on the wrong... The post Customer Experience Is the Only Competitive Edge Left appeared first on Stream Companies.

Before a customer ever calls, books, or visits, they’ve likely read reviews, scanned your responses, checked your social presence, and formed an opinion. And here’s the reality: you don’t fully control that narrative—but you can shape it.  The post Reputation Management for Service Businesses: What Really Works appeared first on Stream Companies.

The One Man Show, a short film by Cancer NOT My Friend and Remedy Edge, explores the often overlooked issue of 'cancer ghosting,' where friends and loved ones gradually distance themselves after a cancer diagnosis. Released in conjunction with National Cancer Survivors Day, the film features stage a...

Financial marketing vet aims to create a holistic parenting platform as Babylist prepares to IPO

Building cultural relevance and fostering fan loyalty beyond winning games.

Marketers need to rethink how they build trust and differentiation.

In this week's Week in Charts, The New York Times publisher on AI scraping, Europe gains share of retail media ad spend, and in-car video keeps kids entertained. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Read More

For many advertisers, CTV ends up fairly divorced from the other components of their campaigns says Esme Robinson, Global Platform Solutions Director at Epsilon. But the result is that all brands really know about their campaigns with any certainty are delivery metrics, rather than the impact it delivered — ultimately making it harder to justify Read More

Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insights into highly specific consumer groups, such as politically independent news subscribers or niche investor communities. Recruiting those audiences can take weeks and cost thousands of dollars, often […] The post StatSocial’s New AI Tool Digital Twins Is Helping Shepherd To Pressure-Test Audience Insights appeared first on AdExchanger.

For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with closer client relationships. Today, clients increasingly expect their smaller agency partners to deliver many of the same capabilities as the largest agency networks, including omnichannel campaigns, audience intelligence, competitive analysis, advanced measurement and a unified view of performance […] The post Advertising Doesn’t Need More Tools – It Needs Better Workflows appeared first on AdExchanger.