Build Your First AI Agent at Social Media Week
Code and Theory experts will walk you through hands-on agent building, and you'll leave with tools you can actually use.
Who is Apple’s Lil’ Finder Guy? And what is he for?
Apple seems to be intent on shedding its tech bro image in favour of a more Gen Z-friendly vibe, complete with a new animated mascot who arrived just in time for the launch of the MacBook Neo, which costs half the price of a regular MacBook and comes in a selection of shades including lime … The post Who is Apple’s Lil’ Finder Guy? And what is he for? first appeared on More About Advertising.
The AI Performance dashboard: Your view into where your brand appears across the AI web
The new AI Performance dashboard gives advertisers key visibility and insights to understand how their content is cited in generative answers.
Dentsu Says Advertisers are Underinvesting in Video for Brand Building
Linear TV is still held up by many on the buy-side as primarily a brand-building tool. That perception can work against it at times, as broadcasters push to attract more performance budgets. But it still definitely sees the benefit, as it's still common for clients to default to linear TV for their big brand pushes. Read More
What Is AI Automating In Ad Tech?
Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech. The post What Is AI Automating In Ad Tech? appeared first on AdExchanger.
Why Movement Matters: Rethinking OOH for FIFA
mobile units don’t just advertise—they create presence. They turn heads, spark social sharing, and become part of the fan experience itself. The post Why Movement Matters: Rethinking OOH for FIFA first appeared on OOH TODAY.
ABCD+ 9 Anniversaries and 59 Birthdays This Week!
Clear Channel Outdoor, Clear Channel, ALTMRK GROUP, Lamar Advertising Company, Screenvision Media, OUTFRONT Media, Lewis Media Partners, OPEN Media UK, Talon Outdoor, -mark these milestone moments in OOH. The post ABCD+ 9 Anniversaries and 59 Birthdays This Week! first appeared on OOH TODAY.
Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply
European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread across different languages, currencies and regulations. Also much like the US, Europe is undergoing a transition from linear TV to streaming and CTV. But reliable […] The post Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply appeared first on AdExchanger.
Clarity drives decisions: rethinking product marketing in AdTech
In AdTech, it’s easy to mistake more for better. More data, more tools, more ways to optimize. On paper, that should make marketing decisions easier. In reality, it often does the opposite. Marketers aren’t struggling because there’s a lack of capability. They’re struggling to understand what actually matters, what to prioritize, and how to turn […]
What I’m Thinking About Heading Into Spring IBO 2026
There are three problems I keep running into with independent operators. They are not The post What I’m Thinking About Heading Into Spring IBO 2026 first appeared on OOH TODAY.
