Winning the Travel Moment: YouTube Advertising Strategies for 2026
A traveler hasn’t searched for flights yet. They haven’t compared hotels. They haven’t even picked a destination. But they’ve already decided where they want to go. They decided it three weeks ago, watching a creator walk through the streets of Lisbon. Or scrolling a 30-second Short of a beach in Thailand. Or getting lost in […]
What Silverpush Saw at Cairns Crocodiles 2026: The AI Conversation Finally Got Honest
Last week, the Silverpush team was on the ground at Cairns Crocodiles 2026 for three days of panels, networking, beachfront conversations, and one very public ChatGPT meltdown. (More on that in a moment.) The festival drew over 2,100 attendees this year and added two new tracks: Travel Marketing and Film & Screen. The agenda spanned […]
(Not) Top Tips for Cannes: Guy Hobbs of AMV BBDO
I always like work that does more than behave like advertising. Work that enters culture, creates some noise, and ultimately sells stuff. As we say in the BBDO network, it’s all about doing big things. These three all do that in very different ways. One turns a promotion into a cultural product. One turns a … The post (Not) Top Tips for Cannes: Guy Hobbs of AMV BBDO first appeared on More About Advertising.
OOH Best Creative Last Week Today
billie, beer, and boats -- these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Expanding the Definition of OOH
How one industry conversation sparked a broader discussion about the future of attention in OOH...learn, build relationships, and contribute positively to the future of OOH The post Expanding the Definition of OOH first appeared on OOH TODAY.
New Sales Opportunity —OOH Classifieds Today
NYC, Dallas, Los Angeles, Denver —Local Media Sales Exec, Miami —Ad Sales AE The post New Sales Opportunity —OOH Classifieds Today first appeared on OOH TODAY.
Clear Channel Outdoor Introduces “Clear Channel Impact,” Transforming Advertising into Measurable Community Action
a time when consumers increasingly expect brands to demonstrate purpose and not just promote products The post Clear Channel Outdoor Introduces “Clear Channel Impact,” Transforming Advertising into Measurable Community Action first appeared on OOH TODAY.
Pirated Sports Streams Are Warping TV’s Most Important Ratings
Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it. According to a new report released Tuesday by ad tech […] The post Pirated Sports Streams Are Warping TV’s Most Important Ratings appeared first on AdExchanger.
BrandZ 2026: AI boosts brands and builds trust
Apple is widely considered to be falling behind in AI, which is given as the reason it’s lost the number one spot on Kantar’s annual BrandZ report after four years at the top. New CEO John Ternus will have a lot to do when he takes over from Tim Cook in September: Siri is stagnating, … The post BrandZ 2026: AI boosts brands and builds trust first appeared on More About Advertising.
Nostalgic footie campaign pitches Betfair as the home of opinions
Pablo London’s World Cup campaign takes punters on a nostalgic tour of football’s most heated disagreements – and invites everyone to back their own opinions at Betfair. Funny man Tom Davis references dodgy VAR decisions, Maradona’s “hand of god” moment, and the everyday differences of opinion that get shared at the pub. The light-heated, non-polarising … The post Nostalgic footie campaign pitches Betfair as the home of opinions first appeared on More About Advertising.
