Week in Charts: Magnite Sees More Programmatic Deals from Platforms, The Trade Desk Shares Fall 40 Percent, and NYT leans on Subscription Bundles
In this week's Week in Charts: Magnite sees more programmatic deals from platforms, The Trade Desk shares fall 40 percent, and NYT leans on subscription bundles. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of Read More
System1 picks summer of sport ad winners
Sports ads have been all over the place in the UK this summer, with women’s football, notably the Lionesses win in the Euros, leading the pack. Ad measurement firm System1 ranks all sports ads as follows: 1/Axa, Keep on Kicking (UEFA Women’s Euro) – 4.5-Stars 2/ITV, Women’s Euro Trailer (UEFA Women’s Euro) – 4.3-Stars 3/Walkers, … The post System1 picks summer of sport ad winners first appeared on More About Advertising.
Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy
Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting. However, a concerning trend has emerged: Many marketers have come to believe that accessing CTV inventory exclusively through programmatic channels provides a […] The post Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy appeared first on AdExchanger.
Sydney Sweeney Redefines Brand DNA
It’s perhaps the sharpest of marketing’s double-edged swords: brands quest endlessly for attention, but aren’t always happy with the sort of attention they get. The last two weeks have served […]
Telstra takes on the scammers – with entertainment
Entertainment is back in a big way for ads (yesterday we had Jamie Dornan for Diet Coke) and now it’s Steve Buscemi for Aussie telecoms leader Telstra, playing an evil alien emperor trying to scam you with his bungling cohorts. From a combo of creative agency Bear Meets Eagle On Fire via the +61 partnership … The post Telstra takes on the scammers – with entertainment first appeared on More About Advertising.
The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess
Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info to claim a refund. That’s the idea behind the startup Vaudit, founded last year by Mike Hahn, […] The post The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess appeared first on AdExchanger.
Gray’s White House Reporter Claims She’s Not a Lizard Person After Weird Glitch in Video
Martinez owned the weirdness by posting “This is objectively the funniest thing that’s ever happened to me.”
? More FREE Bionic Academy Courses Now Available
More free courses have been added to Bionic Academy on the subjects of media operations, reconciliations, and finance integrations.
TechMagic: AI Scandals, Scam Ads, Cannes Lions, DM9 and Creative Integrity
ADWEEK's editorial team on creative accountability and how adland's biggest awards show is changing.
The Guardrails Are Down: It’s Time For Advertisers To Rethink Social Targeting
Most of us don’t realize how much control we’ve already given up. With industry red flag reports now published regularly, we’re forced to confront the hard truth that control and transparency are further away than we thought. At the same time, social platforms have shifted their content moderation approaches, with most of them embracing a […] The post The Guardrails Are Down: It’s Time For Advertisers To Rethink Social Targeting appeared first on AdExchanger.
